Connect Mailchimp to Metabase for Insightful Visualizations

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What is Mailchimp?

Mailchimp is a leading marketing automation platform that helps businesses design, launch, and manage email campaigns. With its robust set of features, enterprise companies can benefit from personalized automations, audience management, advanced analytics, and more. By effectively using Mailchimp, businesses can improve customer engagement, segment their audience, and ultimately drive higher conversion rates and revenue growth.

What is Metabase?

Metabase is an open-source business intelligence and data visualization tool that offers a user-friendly way for companies to analyze their data. Enterprise organizations can benefit from Metabase's simple interface, customizable dashboards, and powerful querying capabilities. Additionally, Metabase supports a wide range of data sources, making it an ideal solution for businesses looking to consolidate data from multiple platforms and gain valuable insights to inform their decision-making process.

Connecting Mailchimp to Metabase

Connecting Mailchimp to Metabase involves the following steps:

  • Export Mailchimp data in a suitable format, such as CSV or JSON.
  • Import the exported data into a database supported by Metabase, such as MySQL, PostgreSQL, or SQLite.
  • Configure Metabase to connect to the database containing the imported Mailchimp data.
  • Create visualizations and dashboards in Metabase using the imported Mailchimp data.
  • Maintain the connection by regularly updating the database with new data from Mailchimp.
  • Consider using a data connector for Metabase, such as Improvado, to simplify the process of connecting Mailchimp to Metabase and streamline your data pipeline.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Metabase with Improvado

Improvado is the best solution for connecting Mailchimp to Metabase because it simplifies the entire data pipeline process, from extraction to visualization. By using Improvado, you eliminate the need for manual data export and import, as it automates the process of extracting data from Mailchimp and loading it into Metabase. Furthermore, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Mailchimp, ensuring that you have access to the most relevant data for your analysis. With Improvado, you can easily centralize your marketing and sales data, allowing for a more efficient and accurate analysis of your Mailchimp campaigns.

Summary of connection Mailchimp to Metabase

In summary, connecting Mailchimp and Metabase can be a complex process, but using Improvado simplifies and streamlines the data pipeline. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can improve your decision-making process and gain valuable insights into your Mailchimp campaigns. If you're interested in learning more about how Improvado can help you connect Mailchimp to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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