Connect Mailchimp to Excel Power Query to Streamline Marketing Analytics

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What is Mailchimp?

Mailchimp is a popular email marketing platform that allows enterprise companies to create and manage email campaigns, automate workflows, and track analytics. By using Mailchimp, large businesses can target their audience with personalized content, streamline their marketing efforts, and gain insights into customer behavior. This helps improve overall marketing effectiveness and drive growth.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool that enables enterprise companies to connect, combine, and transform data from various sources. With its user-friendly interface, Excel Power Query makes it easy for businesses to clean, reshape, and analyze large data sets, leading to better decision-making and increased efficiency.

Connecting Mailchimp to Excel Power Query

Connecting Mailchimp to Excel Power Query can be done in several ways:

  • Using Mailchimp's built-in Export functionality to export data as a CSV file and then importing that data into Excel Power Query.
  • Connecting Excel Power Query directly to Mailchimp's API to fetch data. This method requires some technical knowledge and understanding of API documentation.
  • Utilizing a third-party connector or integration tool like Zapier or Integromat to automate the data transfer between Mailchimp and Excel Power Query.
  • Choose Improvado, a comprehensive marketing analytics platform that simplifies the process of connecting Mailchimp to Excel Power Query, streamlining data extraction and load while providing additional benefits like scalability, customization, and high-quality customer support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Excel Power Query with Improvado

Improvado is the best solution to connect Mailchimp to Excel Power Query due to several key advantages:

  • It automates the data extraction process, saving time and reducing manual errors.
  • Improvado provides a unified data model, making it easy to combine data from Mailchimp with other marketing and sales data sources.
  • Customizable data transformation and normalization options enable businesses to tailor the data format to their specific needs.
  • With Improvado, users can access a comprehensive list of metrics and dimensions that can be automatically extracted from Mailchimp, offering more in-depth analysis and insights.
  • Improvado's platform can handle large volumes of data, making it suitable for large enterprises.
  • High-quality customer support ensures that any issues or questions are addressed promptly and efficiently.

Summary of connection Mailchimp to Excel Power Query

In summary, connecting Mailchimp and Excel Power Query can be achieved through various methods, but using Improvado offers the most benefits for large enterprises. Improvado's marketing analytics platform streamlines data extraction, transformation, and visualization while providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data in one place, businesses can make better-informed decisions and drive growth. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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