Data sources
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HubSpot

HubSpot + Improvado: Marketing to Revenue Pipeline

Connect HubSpot contacts, deals, email campaigns, and lead scoring to your warehouse. See complete customer journey in one dashboard.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Complete HubSpot data integration

Improvado connects to HubSpot's API to extract CRM contacts, deal pipeline data, email campaign performance, and website analytics. Our connector pulls lead scoring, sales activities, and marketing automation metrics automatically. Data includes form submissions, landing page performance, and customer lifecycle stages. Automated syncs every 30 minutes keep your customer data current across all systems.

HubSpot Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
HubSpot + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Customer journey data across all touchpoints

HubSpot data flows into Improvado's Marketing Common Data Model, connecting CRM records with advertising, social media, and other marketing channels. This creates complete customer journey visibility from first touch through closed deals. Attribution analysis becomes comprehensive when HubSpot contact data links with paid media spend and organic traffic sources. Build accurate LTV and CAC models with unified customer and revenue data.

Use Cases

What users ask their HubSpot integration

Cross-channel
Track complete customer journey from Google Ads click through HubSpot deal closure
8 hrs → 20 min
Budget optimization
Calculate accurate customer acquisition costs across all channels using HubSpot revenue data
Manual → auto
Executive reporting
Generate executive reports combining marketing spend, lead quality, and sales performance
4 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What HubSpot data can Improvado extract?
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Improvado extracts contacts, companies, deals, tickets, and all custom properties from HubSpot CRM. We pull email campaign metrics, landing page performance, form submissions, and website analytics. Sales pipeline data, activity records, and revenue attribution are included in the extraction.
Does Improvado support HubSpot custom properties?
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Yes, Improvado automatically extracts all custom properties configured in your HubSpot account for contacts, companies, and deals. Custom property values and historical changes are preserved in the data pipeline. You can map custom properties to standardized fields for consistent reporting across platforms.
Can I get HubSpot marketing automation data through Improvado?
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Improvado extracts comprehensive marketing automation metrics including workflow performance, email sequences, lead nurturing results, and behavioral triggers. We pull automation enrollment data, completion rates, and goal achievements. A/B test results for automated campaigns are also available.
How does Improvado handle HubSpot deal pipeline data?
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Improvado extracts complete deal pipeline information including stage progression, probability changes, and close dates from HubSpot. We pull deal source attribution, associated contacts and companies, and custom deal properties. Historical deal movement and sales velocity metrics are preserved for trend analysis.
What's the sync frequency for HubSpot data in Improvado?
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HubSpot data syncs every 30 minutes by default through Improvado's connector. Critical data like new leads and deal updates can sync more frequently based on your requirements. Historical data going back 5 years is available during initial setup with full sync typically completing within 24 hours.
Which analytics tools work with HubSpot data from Improvado?
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HubSpot data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker through Improvado's pipeline. Data arrives with consistent schema and relationship mapping for immediate analysis. Customer journey dashboards update automatically as new HubSpot interactions and deals are created.