Connect Emarsys to Tableau Without SQL

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What is Emarsys?

Emarsys is a leading marketing automation and customer engagement platform that helps large enterprises gain insights into their customer data, personalize marketing campaigns, and boost customer retention. With its AI-driven technology, Emarsys enables businesses to deliver targeted, relevant content to customers across multiple channels, resulting in increased engagement, conversions, and customer lifetime value.

What is Tableau?

Tableau is a powerful data visualization and analytics platform that enables enterprise companies to turn data into actionable insights. With its user-friendly interface and robust analytical capabilities, Tableau allows businesses to create interactive and shareable dashboards that uncover trends, patterns, and hidden insights within their data. By leveraging Tableau's advanced features, enterprises can make data-driven decisions and optimize their marketing, sales, and operational strategies.

Connecting Emarsys to Tableau

Connecting Emarsys to Tableau can be accomplished in several ways. Here are some options:

  • Using the Emarsys API: By leveraging the Emarsys API, you can extract data from your Emarsys account and load it into Tableau for analysis. This approach requires some programming knowledge and can be time-consuming to set up and maintain.
  • Third-party connectors: There are some third-party tools available that can help you bring your Emarsys data into Tableau. While these tools can simplify the process, they may come with additional costs and may not support all the metrics and dimensions you require.
  • Manual data export and import: You can export data from Emarsys in CSV or Excel format and then import it into Tableau. This method can be cumbersome, especially if you need to update your data regularly or want to analyze large volumes of data.
  • Using Improvado: An advanced marketing analytics platform that offers a complete data pipeline solution, including data extraction and load. With Improvado, you can easily connect Emarsys to Tableau without the need for programming knowledge or manual data manipulation.

Connecting Emarsys to Tableau with Improvado

Improvado is the best solution for connecting Emarsys to Tableau because it simplifies the data integration process while offering a wide range of benefits. With Improvado, you can automatically extract data from Emarsys, transform and normalize it, and load it into Tableau for visualization. The platform supports a comprehensive set of metrics and dimensions from Emarsys, ensuring that you have access to all the insights you need.

Moreover, Improvado is designed for large enterprises, ensuring scalability and the ability to process large volumes of data. The platform also allows for customization, enabling you to tailor your data pipeline to your specific needs. Additionally, Improvado offers high-quality customer support, ensuring that you always have access to expert guidance when needed.

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst

Summary of connection Emarsys to Tableau

In conclusion, connecting Emarsys to Tableau can be a complex task, but with the right solution in place, you can easily access and visualize your marketing data for better decision-making. Improvado offers a seamless, scalable, and customizable solution for integrating Emarsys and Tableau, allowing you to centralize your marketing and sales data and unlock valuable insights. With its ability to process large volumes of data and provide exceptional customer support, Improvado is the ideal choice for enterprise companies looking to make the most of their Emarsys and Tableau investments. To learn more about how Improvado can help you connect Emarsys to Tableau, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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