Connect Emarsys to MS Excel to Get Analysis-Ready Data

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What is Emarsys?

Emarsys is a leading marketing automation platform designed for large enterprises to simplify their customer engagement and drive measurable results. With artificial intelligence and machine learning capabilities, Emarsys helps businesses to segment their audience, create personalized content, and automate their marketing campaigns across multiple channels. By using Emarsys, enterprises can streamline their marketing efforts, improve customer experiences, and ultimately boost their revenue.

What is MS Excel?

MS Excel is a widely used spreadsheet application by Microsoft, allowing enterprises to store, organize, and analyze large datasets. MS Excel offers various tools and features, including data visualization, calculations, and pivot tables, enabling businesses to gain valuable insights and make data-driven decisions. MS Excel is an essential tool for enterprises to manage their financial data, track sales, monitor marketing campaigns, and generate reports for better decision-making.

Connecting Emarsys to MS Excel

Connecting Emarsys to MS Excel can be done through several methods:

  • Manual export and import: Export data from Emarsys in CSV format and import it into MS Excel. This method is time-consuming and requires manual efforts to keep the data updated.
  • API integration: Use Emarsys API to connect and fetch data directly into MS Excel. This method involves programming and technical expertise to set up and maintain the integration.
  • Third-party tools: Some tools can help connect Emarsys to MS Excel, but they may be limited in terms of customization, data transformation, and ongoing support.
  • Improvado: As a complete marketing analytics platform, Improvado simplifies the data extraction process, data transformation, and data visualization, providing an efficient way to connect Emarsys to MS Excel.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Emarsys to MS Excel with Improvado

Improvado is the best solution to connect Emarsys to MS Excel, as it offers numerous benefits over traditional methods:

  • Scalable: Improvado can handle large volumes of data, making it suitable for large enterprises with complex marketing data needs.
  • Customizable: It allows for customization of metrics and dimensions, ensuring that you get the data you need in the format you want. You can access the data dictionary for available report types.
  • Data transformation: Improvado transforms and normalizes data from Emarsys, simplifying the process of data analysis and visualization in MS Excel.
  • Centralization: The platform centralizes marketing and sales data, enabling you to access all your data in one place, eliminating the need for multiple data connectors and integrations.
  • Support: Improvado offers high-quality customer support to ensure seamless integration and help you address any issues that may arise.

Summary of connection Emarsys to MS Excel

In conclusion, connecting Emarsys to MS Excel can be a daunting task for large enterprises, requiring manual efforts, technical expertise, or limited third-party tools. However, with Improvado, you can easily connect Emarsys to MS Excel and benefit from a scalable, customizable, and centralized solution that simplifies data extraction, transformation, and visualization. With high-quality customer support and the ability to process large volumes of data, Improvado is the ideal choice for enterprises looking to make the most out of their marketing data. Book a call with Improvado experts today to learn more about how you can connect Emarsys to MS Excel and unlock the true potential of your marketing data.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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