Connect Emarsys to Looker for Insightful Visualizations

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What is Emarsys?

Emarsys is a leading marketing automation platform that enables enterprise companies to create and execute highly targeted, personalized marketing campaigns across multiple channels. The platform offers advanced features such as AI-driven personalization, segmentation, and predictive analytics, helping businesses drive customer engagement, increase conversion rates, and maximize ROI. By leveraging Emarsys, large enterprises can efficiently manage and analyze massive amounts of customer data to deliver relevant and timely messages to their audience.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that allows enterprise companies to explore, analyze, and share insights from their data. With its powerful data modeling capabilities, Looker enables users to create custom visualizations, reports, and dashboards that can be easily shared across the organization. By utilizing Looker, large enterprises can make data-driven decisions, monitor key performance indicators (KPIs), and gain a deeper understanding of their business performance, ultimately driving growth and profitability.

Connecting Emarsys to Looker

Connecting Emarsys to Looker can be achieved through several methods, including:

  • Using Emarsys APIs to extract data and load it into Looker.
  • Exporting data from Emarsys in CSV or Excel format and importing it into Looker.
  • Utilizing third-party data connector tools that offer pre-built integrations between Emarsys and Looker.
  • Developing custom scripts or applications to sync data between the two platforms.
  • Choosing Improvado as a comprehensive solution for connecting Emarsys to Looker, streamlining the entire process from data extraction and transformation to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Emarsys to Looker with Improvado

Improvado provides an advanced marketing analytics platform that simplifies the process of connecting Emarsys to Looker, ensuring seamless data integration and visualization. By leveraging Improvado's pre-built connector, organizations can easily sync and centralize their marketing and sales data, eliminating the need for manual data extraction, transformation, and loading. This enables businesses to focus on analyzing and visualizing their Emarsys data within Looker, gaining valuable insights and making data-driven decisions. Additionally, Improvado offers extensive support for various metrics and dimensions that can be automatically extracted from Emarsys, ensuring a comprehensive data analysis experience.

Summary of connection Emarsys to Looker

In summary, connecting Emarsys and Looker using Improvado offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, organizations can unlock valuable insights and drive growth. To learn more about how Improvado can help you connect Emarsys to Looker and enhance your data analysis capabilities, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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