Data sources
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Emarsys

Emarsys Data Integration | Connect Email Marketing Data

Connect Emarsys email marketing and automation data to your data warehouse through Improvado's seamless integration. Extract campaign performance, customer journey data, and personalization metrics automatically.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Emarsys to your analytics platform

Improvado connects to Emarsys APIs to extract email campaign performance, automation workflow data, and customer engagement metrics. The integration pulls open rates, click-through rates, conversions, and unsubscribe data from all campaigns automatically. Customer journey analytics and personalization performance data refresh on your schedule. No manual report exports or custom API development required for comprehensive email insights.

Emarsys Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Emarsys + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified customer data across all touchpoints

Emarsys customer and campaign data integrates with your CRM, advertising, and web analytics through Improvado's Marketing Common Data Model. Email engagement metrics normalize alongside social media, paid advertising, and website behavior for complete customer journey analysis. This unified view reveals how email marketing influences conversions across all channels. Cross-platform customer lifetime value analysis becomes possible with normalized Emarsys data.

Use Cases

What users ask their Emarsys integration

Cross-channel
Track customer journey from email campaigns through website conversions and CRM data
7 hrs → 25 min
Budget optimization
Optimize email automation by analyzing performance across segments and customer lifecycle stages
Manual → auto
Executive reporting
Generate automated monthly email performance reports with cross-channel attribution insights
4 hrs → 8 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Emarsys data can Improvado extract?
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Improvado extracts email campaign metrics including open rates, click rates, conversions, and revenue attribution from Emarsys. The integration also pulls automation workflow performance, customer segmentation data, and personalization results. Contact list growth, unsubscribe rates, and deliverability metrics are included in the extraction.
How often does Emarsys data refresh in my data warehouse?
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Emarsys data updates on your chosen schedule, typically daily or hourly for active campaigns. Improvado automatically manages API rate limits and handles data consistency during refresh cycles. You can adjust timing based on how quickly you need updated email performance insights.
Can I combine Emarsys data with other marketing channels?
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Yes, Improvado normalizes Emarsys data with 500+ other platforms using the Marketing Common Data Model. This enables analysis of email performance alongside social media, paid advertising, and web analytics. Cross-channel customer journey analysis becomes possible without manual data matching.
Which data destinations support Emarsys integration?
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Emarsys data integrates with BigQuery, Snowflake, Amazon Redshift, and Azure Synapse through Improvado. The platform also connects to Tableau, Power BI, and Looker for visualization. Data flows automatically to your preferred analytics environment.
How does Improvado handle Emarsys API authentication?
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Improvado manages Emarsys API credentials and authentication automatically after initial configuration. The platform handles token refresh and API rate limiting without manual intervention. You don't need to monitor or maintain the connection once it's established.
What automation metrics are available from Emarsys?
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Available automation metrics include workflow performance, trigger event analysis, and customer progression through automation sequences. The integration extracts personalization effectiveness data and dynamic content performance. Improvado also pulls A/B testing results and customer lifecycle stage progression data from Emarsys automations.