Connect Dotdigital to MS Excel to Streamline Marketing Analytics

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What is Dotdigital?

Dotdigital is a leading marketing automation platform designed for large enterprises, offering a range of features such as email marketing, segmentation, and cross-channel marketing. By leveraging this platform, companies can create targeted and personalized marketing campaigns, resulting in higher engagement, better conversions, and improved customer retention. Dotdigital helps enterprises streamline their marketing efforts and gain valuable insights into customer behavior.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that offers powerful data analysis and visualization capabilities. It is a vital tool for many enterprises, allowing them to manage, process, and analyze large amounts of data efficiently. By utilizing MS Excel's advanced features, companies can make data-driven decisions, identify trends, and optimize their operations. MS Excel is a versatile tool that can be customized to meet the specific needs of any organization, making it an indispensable resource for data-driven enterprises.

Connecting Dotdigital to MS Excel

Connecting Dotdigital to MS Excel can be achieved in several ways. Below are some recommended methods:

  • Export data from Dotdigital in a format compatible with MS Excel, such as CSV or Excel files. This method requires manual intervention and may be time-consuming for large datasets.
  • Utilize the Dotdigital API to retrieve data and import it into MS Excel. This approach requires technical knowledge and may require custom programming to achieve the desired results.
  • Use a third-party data connector for MS Excel Dotdigital, which can automate the data import process and save time. This option may require an additional subscription or software purchase.
  • Consider using a fully-integrated solution like Improvado to connect Dotdigital to MS Excel. Improvado simplifies the process by handling data extraction, transformation, and normalization, allowing you to focus on data analysis and visualization. Learn more about Improvado's data extraction capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Dotdigital to MS Excel with Improvado

Improvado is the ideal solution for connecting Dotdigital to MS Excel, as it offers a complete data pipeline that automates the entire process. By using Improvado, you can easily extract data from Dotdigital and load it into MS Excel without having to deal with complex API calls or manual data exports. Improvado's platform offers a wide range of metrics and dimensions that can be automatically extracted from Dotdigital, giving you access to the most relevant data for your analysis.

Furthermore, Improvado's powerful data transformation and normalization capabilities ensure that the data is formatted correctly and ready for visualization in MS Excel. With Improvado, you can save time, reduce errors, and streamline your data analysis process, making it the best choice for connecting Dotdigital to MS Excel.

Summary of connection Dotdigital to MS Excel

In summary, connecting Dotdigital and MS Excel is essential for enterprises looking to make data-driven decisions and optimize their marketing efforts. Improvado offers a seamless solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and boost your business performance. To learn more about how Improvado can help you connect Dotdigital to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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