Connect Dotdigital to Excel Power Query Automatically

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What is Dotdigital?

Dotdigital is a leading marketing automation platform designed for enterprise-level businesses, offering features like email marketing, SMS marketing, and e-commerce integration. Companies benefit from using Dotdigital because it streamlines marketing communications, increases customer engagement, and drives revenue growth through personalized, data-driven marketing campaigns.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool that enables users to connect, combine, and clean data from various sources. Enterprise companies benefit from using Excel Power Query because it simplifies the process of gathering and analyzing large amounts of data, enhances decision-making, and helps uncover valuable insights to drive business growth.

Connecting Dotdigital to Excel Power Query

There are several ways to connect Dotdigital to Excel Power Query:

  • Export data from Dotdigital as CSV files, then import these CSV files to Excel Power Query manually. This method is time-consuming and requires manual updates every time new data is available.
  • Use a third-party data connector for Excel Power Query to extract data from Dotdigital and load it into Excel Power Query. This method automates the data extraction process, but may have limited features or require additional configuration.
  • Develop a custom integration using Dotdigital's API and Excel Power Query's M language. This method requires technical expertise and ongoing maintenance, but provides greater flexibility and control over the data import process.
  • Utilize a comprehensive marketing analytics platform like Improvado to seamlessly connect Dotdigital to Excel Power Query. Improvado offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization, making it the most efficient and scalable way to integrate your marketing data sources with Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Dotdigital to Excel Power Query with Improvado

Improvado is the best solution to connect Dotdigital to Excel Power Query for several reasons:

  • It simplifies the data extraction process, automatically extracting a wide range of metrics and dimensions from Dotdigital without requiring extensive technical knowledge.
  • Improvado's data transformation and normalization features ensure that your Dotdigital data is clean, consistent, and ready for analysis in Excel Power Query.
  • Improvado's flexible and customizable platform allows you to build custom Dotdigital Excel Power Query dashboards tailored to your specific business needs.
  • With Improvado, you can centralize all your marketing and sales data sources, making it easier to correlate data and uncover insights that drive business growth.
  • Improvado provides exceptional customer support, ensuring a smooth and seamless experience when connecting Dotdigital to Excel Power Query.

Summary of connection Dotdigital to Excel Power Query

In summary, connecting Dotdigital to Excel Power Query can be achieved through various methods, but utilizing Improvado is the most efficient and scalable option. Improvado's comprehensive solution simplifies the data extraction process, provides advanced customization options, and centralizes your marketing and sales data sources for easy analysis. Additionally, Improvado offers high-quality customer support, ensuring a seamless experience when integrating Dotdigital with Excel Power Query. To learn more about how Improvado can help you connect Dotdigital to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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