Connect Campaign Monitor to Tableau Automatically

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed for large enterprises seeking to create, send, and optimize email campaigns. With its user-friendly interface and advanced features, companies can effectively engage with their customers, track performance, and gain insights into their target audience. Some of the benefits of using Campaign Monitor include personalized emails, automated workflows, segmentation, and analytics that help enterprises achieve their marketing goals.

What is Tableau?

Tableau is a leading data visualization and business intelligence tool that allows organizations to explore, analyze, and share their data easily. With its drag-and-drop interface and robust data capabilities, Tableau enables users to create interactive and shareable dashboards that provide valuable insights for decision-making. Large enterprises benefit from Tableau's scalability, collaboration features, and integration with various data sources, making it a popular choice for organizations looking to optimize their data-driven strategies.

Connecting Campaign Monitor to Tableau

There are several ways to connect Campaign Monitor to Tableau:

  • Export data from Campaign Monitor as CSV or Excel files, then import the files into Tableau for analysis. This method may be time-consuming and require manual effort to update the data regularly.
  • Use a third-party data connector or integration tool to automate the process of syncing Campaign Monitor data with Tableau. Some options include Zapier, Stitch, and Fivetran. These tools may have limitations in terms of available metrics, dimensions, or integration capabilities.
  • Utilize Tableau's Web Data Connector (WDC) to create a custom connection between Campaign Monitor and Tableau. This method requires programming knowledge and may not be suitable for all users.
  • Consider using Improvado, an advanced marketing analytics platform that provides a complete data pipeline from data extraction through transformation and normalization, to data visualization. With Improvado, connecting Campaign Monitor to Tableau becomes seamless, scalable, and efficient.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Tableau with Improvado

Improvado is the ideal solution for connecting Campaign Monitor to Tableau for several reasons:

  • Improvado automates the extraction, transformation, and loading (ETL) process, saving time and reducing manual effort.
  • Improvado's pre-built Campaign Monitor connector offers a wide range of metrics and dimensions that can be automatically extracted, providing a more comprehensive view of your email marketing data.
  • Improvado's platform is built for large enterprises, ensuring scalability and performance when handling large volumes of data.
  • Customization options in Improvado allow for tailored data processing and reporting, meeting the unique needs of each organization.
  • Improvado offers exceptional customer support, assisting with setup, integration, and ongoing maintenance.

Summary of connection Campaign Monitor to Tableau

In summary, connecting Campaign Monitor and Tableau enables enterprises to gain deeper insights into their email marketing performance and make data-driven decisions. While there are multiple ways to connect the two platforms, using Improvado is the most efficient and effective option. Improvado's solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado can centralize marketing and sales data, providing a comprehensive view of your organization's performance. To explore how Improvado can help your enterprise, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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