Connect Campaign Monitor to Qlik to Get Analysis-Ready Data

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed for large enterprises. It helps businesses create, send, and optimize email campaigns to engage customers and drive revenue. With its easy-to-use tools, drag-and-drop email builder, and customizable templates, Campaign Monitor enables marketing teams to deliver personalized and targeted messages to their audience. Enterprises benefit from its advanced features like automation, segmentation, and comprehensive reporting, allowing them to make data-driven decisions and improve their marketing strategies.

What is Qlik?

Qlik is a leading data analytics and business intelligence (BI) platform that helps large enterprises uncover insights and make data-driven decisions. With its powerful data visualization capabilities, Qlik enables users to explore and analyze complex data sets, create interactive dashboards, and share insights across the organization. Enterprises benefit from Qlik's associative analytics engine, which allows them to discover hidden trends and relationships in their data, driving better decision-making and overall business performance.

Connecting Campaign Monitor to Qlik

Connecting Campaign Monitor to Qlik can be achieved in several ways:

  • Using a native integration provided by Campaign Monitor, if available. Some BI tools offer built-in connectors for popular marketing platforms.
  • Building a custom integration using Campaign Monitor's API. This requires technical expertise in API development and can be time-consuming.
  • Utilizing a third-party data connector for Qlik Campaign Monitor, such as a pre-built connector from an integration platform like Improvado.
  • Exporting data from Campaign Monitor as CSV files and importing them into Qlik manually. This method can be labor-intensive and prone to errors.
  • Automating the process by setting up a script to extract and load data from Campaign Monitor to Qlik on a regular basis. This requires programming skills and ongoing maintenance.
  • Choosing a marketing analytics platform like Improvado to streamline the entire process, handling data extraction, transformation, and visualization in one place.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Qlik with Improvado

Improvado is the best solution for connecting Campaign Monitor to Qlik due to its seamless integration and powerful features. With Improvado, you can easily extract data from Campaign Monitor, transform and normalize it, and load it into Qlik for visualization. The platform offers a wide range of metrics and dimensions that can be automatically extracted from Campaign Monitor, saving you time and ensuring data accuracy.

Furthermore, Improvado provides a scalable and customizable solution that can handle large volumes of data and adapt to your specific needs. Its centralized platform allows you to manage all your marketing and sales data in one place, reducing the complexity of managing multiple data sources. With Improvado's high-quality customer support, your team can receive assistance promptly, ensuring a smooth data integration process.

Summary of connection Campaign Monitor to Qlik

In summary, connecting Campaign Monitor and Qlik is a crucial step in leveraging the power of your marketing data. Improvado offers a comprehensive solution that simplifies the process and provides numerous benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data using Improvado, you can unlock valuable insights and drive better decision-making across your organization. To discover the full potential of Improvado, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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