Connect Campaign Monitor to Power BI to Eliminate Human Error

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed to help large enterprises create, send, and optimize targeted email campaigns. By leveraging features like segmentation, automation, and analytics, enterprises can drive customer engagement and boost their marketing ROI. Campaign Monitor allows businesses to personalize communications, track campaign performance, and improve customer relationship management, resulting in increased revenue and customer loyalty.

What is Power BI?

Power BI is a comprehensive business intelligence and data visualization platform that enables enterprises to transform raw data into actionable insights. With its intuitive interface and advanced analytics capabilities, Power BI allows users to create visually appealing reports and dashboards, making it easy for decision-makers to understand complex data and make informed decisions. Power BI's seamless integration with various data sources ensures that enterprises can access the information they need quickly, empowering them to stay agile in today's fast-paced business environment.

Connecting Campaign Monitor to Power BI

Connecting Campaign Monitor to Power BI can be achieved in several ways, such as:

  • Using the Power BI data connector for Campaign Monitor to import data directly into your Power BI environment.
  • Exporting Campaign Monitor data to a CSV file and then importing the file into Power BI.
  • Utilizing third-party tools or middleware services to sync and visualize Campaign Monitor data in Power BI.
  • Developing a custom API integration between Campaign Monitor and Power BI, allowing for automatic data sync and visualization.
  • Choosing Improvado, a comprehensive marketing analytics platform that simplifies the process of connecting Campaign Monitor to Power BI, while also offering advanced data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Power BI with Improvado

Improvado is the best solution for connecting Campaign Monitor to Power BI because it provides a seamless, efficient, and scalable approach to data integration. By leveraging Improvado's advanced data extraction capabilities, businesses can automatically import all relevant metrics and dimensions from Campaign Monitor into Power BI. This eliminates the need for manual data export and manipulation, streamlines data synchronization, and ensures that users always have access to the most up-to-date information. Additionally, Improvado's platform is highly customizable, allowing enterprises to tailor their data integration process to meet their unique business requirements.

Summary of connection Campaign Monitor to Power BI

In summary, connecting Campaign Monitor and Power BI using Improvado offers numerous benefits for enterprise businesses. Improvado's platform is scalable and customizable, ensuring that it can meet the needs of even the largest organizations. Its ability to process large volumes of data and centralize marketing and sales information makes it an invaluable asset for data-driven decision-making. Furthermore, Improvado's high-quality customer support ensures that users receive the assistance they need, when they need it. To learn more about how Improvado can help your business connect Campaign Monitor to Power BI, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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