Connect Campaign Monitor to Google Sheets with Zero API Maintenance

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed for large enterprises to create, manage, and optimize their email campaigns. With its robust suite of features, Campaign Monitor enables businesses to reach their target audience more effectively and drive higher engagement and conversions. By leveraging advanced personalization, automation, and reporting tools, enterprise companies can streamline their marketing efforts and make data-driven decisions to optimize their campaign performance.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that allows enterprises to collaborate, store, and analyze data in real time. With its easy-to-use interface and powerful data manipulation capabilities, Google Sheets has become an indispensable tool for organizations looking to improve their decision-making processes and work more efficiently. Businesses benefit from its real-time collaboration features, strong data analysis tools, and seamless integration with other Google Workspace applications, making it an ideal choice for managing and sharing data across the organization.

Connecting Campaign Monitor to Google Sheets

There are several ways to connect Campaign Monitor to Google Sheets, including:

  • Manually exporting data from Campaign Monitor and importing it into Google Sheets. This method can be time-consuming and requires regular updates to keep the data current.
  • Using a third-party integration tool like Zapier or Integromat to automate the data transfer process. These tools can simplify the process, but may have limitations in terms of data granularity, customization, and scalability.
  • Building a custom script or application to fetch data from the Campaign Monitor API and push it into Google Sheets. This requires programming knowledge and ongoing maintenance as APIs and requirements change.
  • Utilizing Improvado, a powerful marketing analytics platform that streamlines the entire data pipeline from data extraction and transformation to visualization. Improvado simplifies the connection process, offers greater customization, and ensures that your marketing data is always up-to-date.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Google Sheets with Improvado

Improvado stands out as the best solution for connecting Campaign Monitor to Google Sheets. With its comprehensive data pipeline, Improvado automates the entire process of extracting, transforming, and normalizing data from Campaign Monitor and loading it into Google Sheets. Its powerful data connector ensures that data is always current and accurate, allowing you to make informed decisions based on the latest insights.

Not only does Improvado offer seamless integration between Campaign Monitor and Google Sheets, but it also provides access to a wide range of metrics and dimensions that can be automatically extracted from the data source. This level of granularity and customization makes it an ideal choice for enterprises with complex marketing data needs. Plus, with its ability to handle large volumes of data and support for multiple marketing and sales platforms, Improvado ensures that all your data is centralized and easily accessible.

Summary of connection Campaign Monitor to Google Sheets

In summary, connecting Campaign Monitor to Google Sheets is a crucial step for enterprises looking to optimize their marketing strategies and make data-driven decisions. By using Improvado, you can streamline the process, access a wider range of data, and enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado's platform centralizes your marketing and sales data, making it easier to manage and analyze. To learn more about how Improvado can help you connect Campaign Monitor to Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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