Connect CallTrackingMetrics to Qlik to Make Data-Driven Decisions

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful marketing analytics solution that helps enterprise companies monitor and optimize their advertising campaigns by tracking phone calls. With CallTrackingMetrics, businesses can identify which marketing channels, campaigns, and keywords generate the most calls and conversions, leading to improved ROI and data-driven decision-making.

What is Qlik?

Qlik is a leading data analytics and business intelligence platform that enables enterprise companies to visualize and explore their data in real-time. Qlik's powerful data visualization tools, combined with its unique associative data model, help users uncover hidden insights and make data-driven decisions. It's an ideal solution for businesses seeking to improve their data analytics capabilities across various departments and functions.

Connecting CallTrackingMetrics to Qlik

Connecting CallTrackingMetrics to Qlik can be achieved in several ways:

  • Using a custom-built API integration: Develop your own API integration to connect CallTrackingMetrics data to Qlik. This can be complex and time-consuming but gives you complete control over the data being imported and exported.
  • Using a third-party data connector: Various third-party tools and services can help you connect CallTrackingMetrics data to Qlik. However, they may require a subscription fee and may not be as flexible or customizable as needed.
  • Manual data export and import: Export data from CallTrackingMetrics in CSV format, then import it into Qlik. This can be time-consuming and requires manual effort to update data regularly.
  • Utilizing Improvado: Improvado is an advanced marketing analytics platform that simplifies the process of connecting CallTrackingMetrics to Qlik. With Improvado, you can extract and load data from CallTrackingMetrics to Qlik with ease, benefiting from a more efficient, scalable, and customizable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to Qlik with Improvado

Improvado stands out as the best solution for connecting CallTrackingMetrics to Qlik for several reasons. First, it offers a seamless and easy-to-use connection process, reducing the need for technical expertise. Second, with Improvado's metrics and dimensions capabilities, you can automatically extract the most relevant data from CallTrackingMetrics and visualize it in Qlik. Additionally, Improvado's platform is built to handle large volumes of data, making it a reliable choice for large enterprises.

Moreover, Improvado's customer support team is dedicated to ensuring that clients receive the assistance they need when connecting CallTrackingMetrics to Qlik, making the process even smoother. Furthermore, Improvado's ability to centralize marketing and sales data from various sources enhances the overall data analysis capabilities of both CallTrackingMetrics and Qlik.

Summary of connection CallTrackingMetrics to Qlik

In summary, connecting CallTrackingMetrics and Qlik is a critical step in maximizing the value of your marketing analytics data. With Improvado's scalable, customizable, and reliable solution, you can efficiently process large volumes of data and centralize your marketing and sales information. The high-quality customer support and seamless connection process make Improvado the ideal choice for large enterprises looking to visualize their CallTrackingMetrics data within Qlik. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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