Connect CallTrackingMetrics to Looker for Real-Time Data Flow

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful call tracking and management platform that enables large enterprises to measure the effectiveness of their marketing campaigns. By providing detailed insights into the source of incoming calls and tracking the performance of various marketing channels, CallTrackingMetrics helps businesses optimize their marketing strategies and improve ROI. Enterprise companies benefit from using CallTrackingMetrics in various ways, such as analyzing call data to make data-driven decisions, improving marketing campaign performance, and enhancing customer experiences.

What is Looker?

Looker is a modern, cloud-based business intelligence (BI) and data visualization platform designed for large enterprises. It allows users to explore, analyze, and visualize large volumes of data from multiple sources, all within a user-friendly interface. Looker's powerful data modeling capabilities enable businesses to create custom reports, dashboards, and visualizations tailored to their specific needs. Companies can benefit from using Looker by gaining valuable insights into their data, empowering decision-makers with accurate information, and improving overall business performance.

Connecting CallTrackingMetrics to Looker

Connecting CallTrackingMetrics to Looker can be achieved through several methods:

  • Using a direct API connection between CallTrackingMetrics and Looker. This involves configuring authentication and authorization settings in both platforms and writing custom code to extract data from CallTrackingMetrics and load it into Looker.
  • Utilizing a third-party data connector for Looker CallTrackingMetrics, which simplifies the process of connecting the two platforms by handling the data extraction and load process.
  • Exporting data from CallTrackingMetrics in a standard format (such as CSV) and then importing it into Looker using built-in data import tools.
  • Using Improvado, an advanced marketing analytics platform that provides a complete data pipeline for data extraction, transformation, normalization, and visualization. Improvado can easily connect CallTrackingMetrics to Looker, handling all the data extraction and load processes for you, and providing a more efficient and scalable solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to Looker with Improvado

Improvado is the best solution for connecting CallTrackingMetrics to Looker because it offers numerous advantages over other methods:

  • Scalability: Improvado is specifically designed to handle large volumes of data from multiple sources, making it ideal for large enterprises with extensive data requirements.
  • Customization: Improvado allows users to customize the data extraction process, including selecting specific metrics and dimensions to be extracted from CallTrackingMetrics and stored in Looker.
  • Quality support: Improvado provides excellent customer support and guidance throughout the process of connecting CallTrackingMetrics to Looker, ensuring a smooth and successful integration.
  • Data centralization: Improvado enables businesses to centralize all their marketing and sales data, making it easier to manage and analyze data from multiple sources in a single platform.

Summary of connection CallTrackingMetrics to Looker

In summary, connecting CallTrackingMetrics and Looker can provide valuable insights and data-driven decision-making capabilities for large enterprises. By leveraging Improvado's advanced marketing analytics platform, businesses can enjoy a seamless and efficient integration process, with the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data and centralize marketing and sales data. To learn more about how Improvado can help your business integrate CallTrackingMetrics with Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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