Connect CallTrackingMetrics to GoodData for Insightful Visualizations

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful call tracking and analytics platform that helps enterprise companies gain valuable insights into the effectiveness of their marketing campaigns. By tracking and analyzing call data, businesses can optimize their advertising strategies, improve customer service, and increase ROI. CallTrackingMetrics offers features such as call tracking, keyword-level attribution, dynamic number insertion, and more, making it an essential tool for any marketing or sales team.

What is GoodData?

GoodData is a leading business intelligence and data analytics platform designed for enterprise companies. With its powerful data visualization and reporting tools, GoodData enables businesses to make data-driven decisions and uncover hidden insights from their marketing, sales, and customer data. GoodData's robust features include customizable dashboards, advanced data modeling, and seamless integration with various data sources, allowing organizations to unlock the full potential of their data and stay ahead of the competition.

Connecting CallTrackingMetrics to GoodData

Connecting CallTrackingMetrics to GoodData can be done through various methods:

  • Manual export: Export call data from CallTrackingMetrics and import it into GoodData for analysis. This process can be time-consuming and requires regular updates to maintain data accuracy.
  • API integration: Develop a custom script to connect CallTrackingMetrics' API with GoodData's API. This approach requires technical expertise and ongoing maintenance as APIs can change over time.
  • ETL tools: Use third-party ETL (extract, transform, load) tools to move data from CallTrackingMetrics to GoodData. While these tools can help automate the process, they may require additional configuration and customization, increasing costs and complexity.
  • Improvado: Choose a complete data pipeline solution like Improvado to easily connect CallTrackingMetrics to GoodData. Improvado takes care of data extraction, transformation, and normalization, allowing businesses to focus on data visualization and decision-making.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to GoodData with Improvado

Improvado is the best solution for connecting CallTrackingMetrics to GoodData for several reasons:

  • Seamless integration: Improvado's pre-built connectors make it easy to connect CallTrackingMetrics and GoodData without the need for custom coding or complex configurations.
  • Real-time data: With Improvado, you can access up-to-date data from CallTrackingMetrics in GoodData, ensuring that your insights and decisions are always based on the latest information.
  • Data transformation and normalization: Improvado handles the complex data transformation and normalization processes, ensuring that your CallTrackingMetrics data is compatible with GoodData's data structure.
  • Customizable metrics and dimensions: Improvado supports a wide range of metrics and dimensions that can be automatically extracted from CallTrackingMetrics, providing you with the flexibility to visualize and analyze data in the way that best suits your needs.
  • Scalable solution: As your business grows and your data needs evolve, Improvado can easily scale to accommodate new data sources, helping you maintain a centralized and organized data pipeline.

Summary of connection CallTrackingMetrics to GoodData

In summary, connecting CallTrackingMetrics to GoodData provides enterprise companies with comprehensive insights into their marketing and sales data. Improvado offers a seamless, scalable, and customizable solution for connecting these two powerful platforms. With Improvado's high-quality customer support, ability to process large volumes of data, and centralized data management, businesses can efficiently visualize and analyze their CallTrackingMetrics data in GoodData, enabling informed decision-making and data-driven growth. To learn more about how Improvado can help connect CallTrackingMetrics to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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