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What is Brandwatch?

Brandwatch is a leading social media monitoring and analytics platform that helps large enterprises understand consumer opinions and trends across various channels. By leveraging Brandwatch, companies can make data-driven decisions, monitor brand reputation, identify influencers, and analyze competitors. With its advanced sentiment analysis and data visualization capabilities, Brandwatch enables businesses to gain valuable insights into their target audience's preferences and behaviors.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform designed for enterprises seeking to turn complex data into actionable insights. Sisense simplifies the process of analyzing large volumes of data by providing a user-friendly interface and drag-and-drop functionality. Its robust features include customizable dashboards, advanced analytics, and seamless integration with various data sources. By using Sisense, businesses can make informed decisions, identify trends, and uncover hidden patterns in their data.

Connecting Brandwatch to Sisense

Connecting Brandwatch to Sisense involves several steps:

  • Exporting data from Brandwatch: To begin, users must export their data from Brandwatch in a format compatible with Sisense. This typically involves exporting the data as a CSV or Excel file.
  • Importing data into Sisense: After exporting the data from Brandwatch, users can import it into Sisense using the platform's built-in data connectors. This process requires specifying the data source, file format, and relevant columns.
  • Transforming and cleaning the data: Since Brandwatch and Sisense may have different data structures, users may need to transform and clean the data to ensure compatibility between the platforms. This can involve renaming columns, converting data types, and removing unnecessary fields.
  • Creating visualizations: Once the data is prepared, users can create visualizations in Sisense to analyze their Brandwatch data. This step involves selecting appropriate chart types, configuring settings, and customizing the appearance of the visualizations.
  • Building a dashboard: To further enhance the analysis, users can compile their visualizations into a single Sisense dashboard. This allows for a comprehensive view of the Brandwatch data and facilitates collaboration among team members.
  • Using Improvado for seamless integration: Instead of manually connecting Brandwatch to Sisense, users can take advantage of Improvado's data extraction and load capabilities. This simplifies the process and ensures data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to Sisense with Improvado

Improvado offers a superior solution for connecting Brandwatch to Sisense. By using Improvado, businesses can automate the entire data pipeline, including extraction, transformation, and visualization. This eliminates the need for manual data manipulation and ensures data accuracy. Improvado's platform supports a wide range of metrics and dimensions, allowing for comprehensive analysis of Brandwatch data within Sisense. Additionally, Improvado's platform is highly scalable, customizable, and capable of handling large volumes of data. This makes it an ideal choice for large enterprises seeking a reliable and efficient solution for integrating Brandwatch with Sisense.

Summary of connection Brandwatch to Sisense

In summary, connecting Brandwatch to Sisense can be a complex process involving multiple steps. However, by using Improvado, businesses can streamline the integration and enjoy the benefits of both platforms seamlessly. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, it centralizes marketing and sales data, allowing for a unified view of business performance. To learn more about how Improvado can help you connect Brandwatch and Sisense, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
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