Connect Brandwatch to MS Excel with Zero API Maintenance

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What is Brandwatch?

Brandwatch is a powerful social media listening and analytics platform that helps large enterprises monitor, analyze, and gain insights from online conversations about their brand, products, and competitors. With its advanced data-mining capabilities, Brandwatch enables businesses to make data-driven decisions, identify trends, and optimize marketing strategies. Enterprise companies benefit from its ability to process vast amounts of data, uncover valuable insights, and drive informed decision-making.

What is MS Excel?

MS Excel is a widely used spreadsheet application that allows users to organize, analyze, and store data in a tabular form. It offers numerous data manipulation, statistical analysis, and visualization tools, making it an essential tool for businesses of all sizes, including large enterprises. MS Excel helps companies streamline their operations, manage budgets, forecast trends, and make data-driven decisions. Its ease of use, powerful features, and compatibility with other business applications make Excel a go-to tool for data analysis and reporting.

Connecting Brandwatch to MS Excel

Connecting Brandwatch to MS Excel can be achieved through several methods:

  • Manual export: Export data from Brandwatch as a CSV or Excel file and then import it into MS Excel. This method is simple but can be time-consuming and prone to errors.
  • API integration: Develop a custom integration using Brandwatch's API to automatically fetch data and load it into MS Excel. This method requires technical expertise and can be complex to set up and maintain.
  • Third-party tools: Utilize third-party software or add-ins to automate the process of importing data from Brandwatch to MS Excel. This method can be more efficient than manual exports but may have limitations in terms of available metrics and data granularity.
  • Improvado solution: Leverage Improvado's data extraction and load capabilities to seamlessly connect Brandwatch to MS Excel with minimal technical expertise required. This method provides a scalable, customizable, and efficient way to import, analyze, and visualize Brandwatch data in MS Excel.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to MS Excel with Improvado

Improvado is the best solution for connecting Brandwatch to MS Excel due to its ability to handle large volumes of data, centralize marketing and sales data, and offer a high level of customization. With Improvado, you can extract a wide variety of metrics and dimensions from Brandwatch and load them into MS Excel for further analysis. The platform ensures that your data is accurate, up-to-date, and easily accessible, while its powerful data transformation and normalization features allow you to create insightful visualizations and reports. Additionally, Improvado's top-notch customer support ensures a seamless experience for users, making it the ultimate choice for connecting Brandwatch and MS Excel.

Summary of connection Brandwatch to MS Excel

In summary, connecting Brandwatch to MS Excel can be achieved through various methods, but Improvado stands out as the most effective and efficient solution. Its scalability, customization, high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data make it the ideal choice for large enterprises looking to harness the power of Brandwatch data in their MS Excel workflows. To learn more about how Improvado can help you connect Brandwatch to MS Excel, book a call with one of our experts today.

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