Connect Brandwatch to Grafana for Unbiased Marketing Insights

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Brandwatch?

Brandwatch is a powerful social listening and analytics platform that enables enterprise companies to monitor their brand reputation, analyze customer sentiment, and gain actionable insights from social media conversations. By leveraging Brandwatch's data, large organizations can make informed decisions around marketing campaigns, product development, and customer engagement strategies.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that provides enterprise companies with an interactive and customizable dashboard for displaying metrics and visualizing data. By using Grafana, organizations can gain a unified view of their data, identify trends and patterns, and make data-driven decisions to optimize performance across various business areas.

Connecting Brandwatch to Grafana

Connecting Brandwatch to Grafana involves several steps, which can be summarized as follows:

  • First, export data from Brandwatch by utilizing their API to retrieve the desired metrics and dimensions.
  • Next, transform this raw data into a format that is compatible with Grafana, such as JSON, CSV, or time-series data.
  • Then, set up a data source in Grafana that can import and display the transformed Brandwatch data. This may require using a compatible plugin or customizing Grafana's built-in data sources.
  • Once the data source is configured, create a new Grafana dashboard and add visualizations that display the imported Brandwatch data. Customize these visualizations to highlight the most relevant and actionable insights for your enterprise's needs.
  • Finally, ensure that the Brandwatch data is regularly updated in Grafana, either by scheduling periodic data refreshes or implementing real-time data streaming.
  • Alternatively, organizations can simplify this process by leveraging Improvado's comprehensive data pipeline solution, which handles data extraction and load from Brandwatch to Grafana automatically and efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to Grafana with Improvado

Improvado is the best solution for connecting Brandwatch to Grafana due to several key advantages it provides over manual data integration methods. First and foremost, Improvado automates the entire data pipeline process, from extraction and transformation to loading and visualization. This enables organizations to save time and resources while ensuring data accuracy and consistency. Additionally, Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Brandwatch, providing a more comprehensive view of your social listening data in Grafana.

Moreover, Improvado is a scalable, customizable solution that can handle large volumes of data and adapt to the unique needs of each enterprise. The platform's high-quality customer support ensures that users can navigate the data integration process smoothly and resolve any challenges they encounter. Overall, Improvado offers a powerful and efficient way to centralize marketing and sales data from Brandwatch and other sources, enabling organizations to unlock valuable insights and drive better business outcomes.

Summary of connection Brandwatch to Grafana

In summary, connecting Brandwatch to Grafana can be a complex and time-consuming process if done manually. However, by leveraging Improvado's advanced marketing analytics platform, organizations can save time, resources, and ensure data accuracy. Improvado offers a scalable, customizable solution with high-quality customer support, making it the ideal choice for large enterprises looking to centralize and visualize their Brandwatch data in Grafana. To learn more about how Improvado can improve your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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