Connect Brandwatch to Google Sheets to Streamline Marketing Analytics

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What is Brandwatch?

Brandwatch is a leading social media monitoring and analytics platform that helps enterprise companies to track, analyze, and optimize their online presence. The platform aggregates data from millions of online sources, including social networks, blogs, and news websites, to provide valuable insights and actionable intelligence. By using Brandwatch, large enterprises can better understand their audience, measure the performance of their marketing campaigns, monitor their competitors, and make data-driven decisions to drive growth and improve their brand reputation.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that enables enterprise companies to create, edit, and collaborate on spreadsheets in real-time. With its easy-to-use interface and advanced features like pivot tables, charting tools, and built-in formulas, Google Sheets efficiently manages large datasets and simplifies complex data analysis. Since it's part of the Google Workspace suite, Google Sheets integrates seamlessly with other Google apps, making it an ideal tool for managing and analyzing marketing data. Moreover, its collaborative capabilities facilitate better teamwork and decision-making across departments.

Connecting Brandwatch to Google Sheets

Connecting Brandwatch to Google Sheets can be achieved through several methods:

  • Manual data export: Export data from Brandwatch as a CSV file, and then import it into Google Sheets. This method can be time-consuming and may require constant updates to keep the data up-to-date.
  • Using a third-party integration tool: Some platforms, like Zapier or Integromat, offer pre-built connectors that automate data transfer from Brandwatch to Google Sheets. However, these tools may have limitations in terms of data customization and transformation.
  • Building a custom API integration: Develop a custom script using Brandwatch's API to extract data and load it directly into Google Sheets. This method requires programming skills and continuous maintenance to ensure the integration remains functional.
  • Utilizing Improvado: An advanced marketing analytics platform that provides a complete data pipeline from data extraction and transformation to data visualization. Improvado offers a simple, scalable, and efficient solution to connect Brandwatch to Google Sheets, automating the entire process and eliminating the need for manual data handling or custom development.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to Google Sheets with Improvado

Improvado is the best solution for connecting Brandwatch to Google Sheets, as it offers several advantages over other methods:

  • Scalability: Improvado can handle large volumes of data and easily scale to meet the needs of enterprise companies.
  • Customization: With Improvado, users can customize the data, selecting only the relevant metrics and dimensions to be extracted from Brandwatch and imported into Google Sheets.
  • Data transformation: Improvado normalizes and transforms the data, ensuring it's in a consistent and usable format for analysis in Google Sheets.
  • Automation: Once set up, the integration runs automatically, keeping the data in Google Sheets up-to-date without manual intervention.
  • High-quality customer support: Improvado provides dedicated support to help users set up, maintain, and troubleshoot their Brandwatch-Google Sheets integration.

Summary of connection Brandwatch to Google Sheets

In summary, connecting Brandwatch and Google Sheets can be a challenging and time-consuming task. However, by using Improvado, enterprise companies can streamline the process and efficiently centralize their marketing and sales data. With its scalability, customization options, high quality of customer support, ability to process large volumes of data, and automated data pipeline, Improvado is the ideal solution for integrating Brandwatch with Google Sheets. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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