Connect Brandwatch to Excel Power Query with Zero API Maintenance

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What is Brandwatch?

Brandwatch is a powerful social media analytics tool designed for large enterprises to track and analyze online conversations about their brands. By monitoring social media channels, blogs, news sites, and forums, companies can gain insights into consumer sentiment, market trends, and competitor performance. This valuable data helps businesses make informed decisions, improve customer engagement, and drive growth.

What is Excel Power Query?

Excel Power Query is a versatile data processing tool built into Microsoft Excel, allowing users to connect, combine, and transform data from multiple sources. Enterprise companies benefit from using Excel Power Query to clean, shape, and analyze their data, resulting in more accurate reports and informed decision-making. The tool's user-friendly interface and advanced features make it a popular choice for businesses seeking efficient data management solutions.

Connecting Brandwatch to Excel Power Query

Connecting Brandwatch to Excel Power Query involves the following steps:

  • Start by exporting your Brandwatch data as a CSV or JSON file, which can then be imported into Excel Power Query.
  • Utilize the Excel Power Query editor to load the data and establish a connection.
  • Apply necessary data transformations to clean and shape the data, ensuring its compatibility with your desired analysis and report formats.
  • Combine the Brandwatch data with other relevant data sources, if needed, to create a comprehensive data set for analysis.
  • Create custom calculations, measures, and KPIs to further enhance your data analysis capabilities within Excel Power Query.
  • Visualize your Brandwatch data using Excel Power Query's built-in data visualization tools, such as charts, graphs, and tables, to create insightful reports and dashboards.
  • Automate the data import process by using a data connector for Excel Power Query Brandwatch, which streamlines the steps mentioned above and ensures that your data is always up-to-date.
  • Consider using Improvado as an alternative to manually connecting Brandwatch to Excel Power Query. This advanced marketing analytics platform covers the complete data pipeline, including data extraction, transformation, normalization, and visualization, making it an ideal solution for enterprise-level companies.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to Excel Power Query with Improvado

Improvado is the best solution for connecting Brandwatch to Excel Power Query for several reasons. First, it automates the entire data extraction and load process, saving time and reducing the risk of human errors. Additionally, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Brandwatch, allowing for a more detailed analysis of your marketing data. Moreover, Improvado is built to handle large volumes of data, ensuring that even the most complex data sets can be processed efficiently and accurately.

Another advantage of using Improvado is its ability to centralize marketing and sales data from multiple sources, making it easier to analyze and visualize all of your data in one place. This comprehensive approach leads to better decision-making and more effective marketing strategies. Furthermore, Improvado offers excellent customer support, ensuring that any issues are resolved promptly and that your team has the necessary resources to make the most of the platform. Finally, Improvado's scalability and customization options make it an ideal solution for large enterprises with diverse marketing analytics needs.

Summary of connection Brandwatch to Excel Power Query

In summary, connecting Brandwatch and Excel Power Query is essential for enterprise-level companies looking to analyze and visualize their marketing data. While it is possible to manually connect the two platforms, using Improvado as a data connector streamlines the process, saving time and ensuring accuracy. Benefits of the Improvado solution include scalability, customization, high-quality customer support, the ability to process large volumes of data, and the centralization of marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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