Connect Bing Webmaster Tools to Looker Without SQL

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What is Bing Webmaster Tools?

Bing Webmaster Tools is a free service provided by Microsoft that allows enterprise companies to monitor and maintain their websites' presence in Bing search results. It offers various features such as keyword research, site performance analysis, and backlink tracking, helping businesses optimize their websites for better search engine rankings and increased organic traffic. Leveraging Bing Webmaster Tools can lead to improved online visibility and ultimately, higher revenue.

What is Looker?

Looker is a robust data visualization and business intelligence (BI) platform designed for enterprise companies. It enables users to explore, analyze, and share real-time business data effortlessly. With Looker's intuitive and easy-to-use interface, decision-makers can create insightful reports and dashboards, uncover hidden trends, and make data-driven decisions. Looker's powerful features and integrations with various data sources make it an indispensable tool for businesses striving to gain a competitive edge and drive growth.

Connecting Bing Webmaster Tools to Looker

Connecting Bing Webmaster Tools to Looker involves several steps, including:

  • Exporting data from Bing Webmaster Tools using the API
  • Transforming and normalizing the data to make it compatible with Looker
  • Loading the processed data into a data warehouse that is connected to Looker
  • Setting up the data schema in Looker to define the relationship between the tables
  • Creating custom reports and dashboards in Looker to visualize and analyze the Bing Webmaster Tools data
  • Regularly updating and syncing the data to ensure up-to-date insights
  • Alternatively, use Improvado to simplify the process and connect Bing Webmaster Tools to Looker seamlessly

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Bing Webmaster Tools to Looker with Improvado

Improvado is the best solution to connect Bing Webmaster Tools to Looker because it provides a comprehensive data pipeline that covers everything from data extraction to visualization. With Improvado, you can quickly and efficiently extract data from Bing Webmaster Tools and load it into Looker without having to worry about complex data transformations or compatibility issues. Furthermore, Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Bing Webmaster Tools, making it easy to create detailed and accurate reports.

By choosing Improvado, you not only save time and resources but also ensure a higher quality of data and better insights. Its scalable, customizable, and secure platform is designed for large enterprises, allowing you to process large volumes of data and centralize your marketing and sales data effortlessly. Moreover, Improvado's exceptional customer support ensures that you receive the assistance you need whenever necessary.

Summary of connection Bing Webmaster Tools to Looker

In conclusion, connecting Bing Webmaster Tools and Looker provides enterprises with a powerful solution for analyzing and visualizing their website performance data. With Improvado's advanced marketing analytics platform, you can easily connect these tools and unlock the full potential of your data. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralizing your marketing and sales data. Don't miss out on this opportunity to gain valuable insights and drive better decision-making – book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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