Connect Bing Webmaster Tools to Excel Power Query for Unbiased Marketing Insights

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What is Bing Webmaster Tools?

Bing Webmaster Tools is a free service provided by Microsoft that allows enterprise companies to monitor and maintain their websites' presence in Bing search results. It helps businesses analyze their site's performance, identify issues, and improve search engine visibility. By utilizing Bing Webmaster Tools, companies can gain insights into how users interact with their websites and make data-driven decisions to optimize their online presence.

What is Excel Power Query?

Excel Power Query is a powerful data transformation tool built into Microsoft Excel, which enables enterprise users to import, transform, and analyze data from various sources. With Power Query, users can easily connect to different data sources, clean and manipulate data, and create custom reports and dashboards. This tool is particularly beneficial for large enterprises as it simplifies data analysis tasks, helping users make informed decisions based on accurate and up-to-date information.

Connecting Bing Webmaster Tools to Excel Power Query

Connecting Bing Webmaster Tools to Excel Power Query can be achieved through the following steps:

  • Sign in to your Bing Webmaster Tools account and navigate to the Reports & Data section.
  • Select the data you wish to export, such as search traffic, crawl information, or site maps.
  • Click on the Export button and choose the appropriate format, such as CSV or TSV.
  • Save the exported file to your computer.
  • Open Excel and navigate to the Data tab.
  • Click on the Get Data button and choose the From File option.
  • Select the exported data file from Bing Webmaster Tools and click on Import.
  • Use Excel Power Query's tools to clean, transform, and analyze the imported data.
  • Create custom reports and dashboards to better visualize and understand your website's performance.
  • Alternatively, you can use Improvado to connect Bing Webmaster Tools to Excel Power Query more efficiently and seamlessly.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Bing Webmaster Tools to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Bing Webmaster Tools to Excel Power Query as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can automatically extract metrics and dimensions from Bing Webmaster Tools and load them into Excel Power Query, saving time and resources.

Improvado provides a scalable and customizable solution that can handle large volumes of data, ensuring that your marketing and sales data is centralized and easily accessible. Additionally, Improvado offers high-quality customer support to help you navigate any challenges that may arise during the data integration process.

Summary of connection Bing Webmaster Tools to Excel Power Query

In conclusion, connecting Bing Webmaster Tools and Excel Power Query allows enterprise companies to effectively analyze and visualize their website's performance data, making informed decisions to optimize their online presence. Improvado offers a comprehensive solution that simplifies the data integration process, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you streamline your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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