Connect Adobe Marketing Cloud to Mode with Zero API Maintenance

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing suite designed for large enterprises, providing a range of powerful tools for marketing automation, campaign management, analytics, and optimization. By leveraging Adobe Marketing Cloud, businesses can gain valuable insights into customer behavior, create personalized experiences across multiple channels, and drive revenue growth. This robust platform helps enterprise companies streamline their marketing efforts, make data-driven decisions, and deliver exceptional customer experiences.

What is Mode?

Mode is an advanced analytics platform that enables enterprise companies to analyze, visualize, and share data quickly and efficiently. By offering a flexible workspace for data teams, Mode allows users to create interactive dashboards and reports using SQL, Python, and R, making it easy for decision-makers to access and understand complex data sets. With its powerful data analysis and visualization capabilities, Mode helps businesses uncover insights, identify trends, and make informed decisions, driving better business outcomes and a competitive edge.

Connecting Adobe Marketing Cloud to Mode

Connecting Adobe Marketing Cloud to Mode can be achieved through the following steps:

  • Export data from Adobe Marketing Cloud: Extract the relevant data from your Adobe Marketing Cloud account using APIs, webhooks, or manual processes.
  • Prepare the data for import: Clean and transform the data, ensuring that it is in a format compatible with Mode, such as CSV or JSON.
  • Import the data into Mode: Use Mode's native data connectors or custom integrations to import the data from Adobe Marketing Cloud.
  • Create data visualizations: Design interactive dashboards and reports using Mode's powerful visualization tools to analyze your Adobe Marketing Cloud data.
  • Keep data up to date: Schedule regular data imports from Adobe Marketing Cloud to Mode to ensure your visualizations are always current.
  • Opt for a more efficient solution: Instead of managing the entire process manually, consider using a specialized tool like Improvado to automate the data extraction, transformation, and loading process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Marketing Cloud to Mode with Improvado

Improvado is the ideal solution for connecting Adobe Marketing Cloud to Mode, offering a seamless, efficient, and scalable approach. This advanced marketing analytics platform covers the entire data pipeline, from extraction and transformation to visualization, ensuring high-quality and accurate data. With Improvado, you'll benefit from:

  • Automated data extraction: Retrieve data from Adobe Marketing Cloud without the need for manual processes or custom code.
  • Standardized data: Transform and normalize data from multiple marketing sources, including Adobe Marketing Cloud, into a unified format for easy analysis in Mode.
  • Customizable data pipeline: Tailor the data pipeline to suit your unique business needs, with support for a wide range of metrics and dimensions.
  • Scalability and performance: Handle large volumes of data with ease, ensuring your marketing analysis is always up to date and accurate.
  • Exceptional customer support: Receive dedicated assistance from Improvado's expert team, ensuring you get the most out of your data pipeline.

Summary of connection Adobe Marketing Cloud to Mode

In summary, connecting Adobe Marketing Cloud and Mode with Improvado provides a powerful, efficient, and scalable solution for managing and analyzing your marketing data. By automating the data pipeline and offering customization options, Improvado ensures you can access and analyze all of your marketing and sales data in one place. Additionally, Improvado's ability to handle large volumes of data and provide high-quality customer support makes it the ideal choice for enterprise companies looking to gain a competitive edge. To learn more about how Improvado can help you unlock the full potential of your Adobe Marketing Cloud and Mode integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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