Connect Adobe Analytics Data Feed to Looker to Make Data-Driven Decisions

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful data source that provides raw, hit-level data on user interactions with your website or app. Enterprise companies benefit from using Adobe Analytics Data Feed as it enables them to gain granular insights into customer behavior, optimize marketing strategies, and make better data-driven decisions. With Adobe Analytics Data Feed, businesses can dive deep into their website's performance and drive targeted marketing campaigns based on user preferences and habits.

What is Looker?

Looker is a modern BI and data visualization platform that helps enterprises turn their data into actionable insights. By using Looker, companies can create interactive dashboards, reports, and visualizations to make better, data-driven decisions. Looker allows users to explore, analyze, and share real-time business analytics, making it an ideal tool for organizations that want to improve their decision-making processes and drive growth. Additionally, Looker's robust data modeling capabilities enable businesses to customize and extend their data analysis, ensuring that they can extract the most valuable insights from their data.

Connecting Adobe Analytics Data Feed to Looker

There are several ways to connect Adobe Analytics Data Feed to Looker:

  • Manually exporting data from Adobe Analytics Data Feed and importing it into Looker. This process can be time-consuming and requires regular updates to keep the data in sync.
  • Using a third-party data connector or ETL tool to extract data from Adobe Analytics Data Feed and load it into Looker. While this option automates the data synchronization process, it may require additional configuration and maintenance.
  • Utilizing the Looker API to directly connect to Adobe Analytics Data Feed. This method requires technical expertise and may not be suitable for all organizations.
  • Connecting Adobe Analytics Data Feed to Looker using Improvado, an advanced marketing analytics platform that simplifies the process of data extraction, transformation, normalization, and visualization. Improvado offers a seamless and efficient way to extract and load data from Adobe Analytics Data Feed to Looker, ensuring that your marketing data is always up-to-date and ready for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Adobe Analytics Data Feed to Looker with Improvado

Improvado is the best solution for connecting Adobe Analytics Data Feed to Looker. With Improvado, you can easily extract data from Adobe Analytics Data Feed and load it into Looker without any technical expertise. The platform takes care of data extraction, transformation, and normalization, ensuring that your data is always in the right format for Looker. Additionally, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Adobe Analytics Data Feed, allowing you to customize your data analysis and visualization in Looker. By using Improvado, your marketing and analytics teams can focus on generating insights and driving growth, rather than spending time on manual data management tasks.

Summary of connection Adobe Analytics Data Feed to Looker

In summary, connecting Adobe Analytics Data Feed and Looker is a powerful way to visualize and analyze your marketing data. By using Improvado, businesses can benefit from a scalable, customizable solution that streamlines the data integration process and enables them to process large volumes of data. With Improvado's high-quality customer support, organizations can centralize their marketing and sales data, ensuring that decision-makers have access to the most up-to-date and accurate information. To learn more about how Improvado can help you connect Adobe Analytics Data Feed to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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