Connect Adjust API to Looker Studio to Get Analysis-Ready Data

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What is Adjust API?

Adjust API is a powerful mobile measurement and fraud prevention solution used by enterprise companies to gain valuable insights into their marketing efforts. It allows businesses to track and analyze user engagement, app downloads, and ad campaign performance across multiple channels. By leveraging the Adjust API, companies can make data-driven decisions, optimize their marketing spend, and improve overall ROI.

What is Looker Studio?

Looker Data Studio is a modern business intelligence and data visualization platform that empowers enterprise companies to make better decisions by providing actionable insights. With its customizable dashboards, interactive visualizations, and advanced analytics capabilities, Looker Data Studio enables users to explore and understand their data in real-time. As a result, businesses can quickly identify trends, uncover hidden patterns, and make data-driven decisions to drive growth and profitability.

Connecting Adjust API to Looker Studio

Connecting Adjust API to Looker Data Studio is a process that can be broken down into several steps:

  • Gather the necessary API credentials, such as API tokens, from your Adjust account to access data.
  • Decide on the specific Adjust API endpoints you want to access, which will determine the data you can extract for visualization in Looker Data Studio.
  • Create a custom data connector to establish a secure connection between Adjust API and Looker Data Studio. This may require technical knowledge and expertise in both platforms.
  • Develop a data model in Looker Data Studio that maps the Adjust API data to the desired visualization format. This may involve creating custom dimensions and measures to represent the Adjust API data accurately.
  • Build interactive dashboards and visualizations in Looker Data Studio to analyze and explore the Adjust API data. This can help uncover insights and trends that can drive marketing decisions and optimizations.
  • Alternatively, instead of building a custom solution, consider using Improvado to simplify the process of connecting Adjust API to Looker Data Studio. Improvado offers a pre-built data connector that can save time and effort in setting up the integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adjust API to Looker Studio with Improvado

Improvado is the best solution to connect Adjust API to Looker Data Studio because it streamlines the entire process while ensuring data accuracy and consistency. With Improvado, you can quickly and easily access a wide range of metrics and dimensions from Adjust API, without the need for custom development or complex data modeling. Furthermore, Improvado's platform is designed to handle large volumes of data, making it a scalable solution for enterprise businesses.

Improvado's data connector for Looker Data Studio Adjust API simplifies data extraction and transformation, so you can focus on analyzing and visualizing your marketing performance. In addition, Improvado provides a high level of customization and flexibility, allowing you to create tailored visualizations and dashboards that meet your specific business needs. Finally, with Improvado's exceptional customer support, you can ensure a smooth and seamless integration experience.

Summary of connection Adjust API to Looker Studio

In summary, connecting Adjust API and Looker Data Studio is a powerful way to unlock valuable insights from your mobile marketing data. By using Improvado, you can benefit from a scalable, customizable solution that simplifies the integration process. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data allows businesses to make more informed decisions based on comprehensive insights. To learn more about how Improvado can help you connect Adjust API to Looker Data Studio, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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