Connect Adjust API to Excel Power Query for Real-Time Data Flow

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What is Adjust API?

Adjust API is a powerful mobile measurement and fraud prevention solution used by enterprise companies to track, analyze, and optimize their mobile app marketing campaigns. By leveraging the Adjust API, businesses can access in-depth analytics, monitor user behavior, and evaluate the performance of various marketing channels. This helps companies make data-driven decisions, allocate resources more effectively, and improve overall marketing performance.

What is Excel Power Query?

Excel Power Query is a versatile data transformation and analysis tool built into Microsoft Excel. It enables enterprise companies to connect to various data sources, clean and transform data, and create custom data models for reporting and visualization. Excel Power Query simplifies complex data processing tasks, making it easy for users to access and analyze large volumes of data from multiple sources. This helps businesses make more informed decisions, optimize processes, and gain valuable insights into their operations.

Connecting Adjust API to Excel Power Query

Connecting Adjust API to Excel Power Query can be achieved through the following steps:

  • Obtain an Adjust API key from your Adjust account, which is required for authentication purposes.
  • Use the Adjust API documentation to understand the available endpoints, parameters, and response formats.
  • Create a custom connector in Excel Power Query to connect to the Adjust API. This involves specifying the URL, authentication method, and available endpoints.
  • Use Excel Power Query's built-in functions to extract and load data from Adjust API to Excel Power Query. This includes filtering, sorting, and aggregating data based on your requirements.
  • Create custom data models and visualizations in Excel Power Query using the imported Adjust API data. This allows you to analyze your marketing performance and gain actionable insights.
  • Automate the data extraction and transformation process by scheduling regular data refreshes in Excel Power Query.
  • Consider using a dedicated data connector for Excel Power Query Adjust API, such as Improvado, to simplify and streamline the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Adjust API to Excel Power Query with Improvado

Connecting Adjust API to Excel Power Query with Improvado offers several advantages over manual integration methods. Improvado is an advanced marketing analytics platform that specializes in data extraction, transformation, and visualization. By leveraging Improvado's pre-built connectors, you can easily import data from Adjust API to Excel Power Query without writing a single line of code. Additionally, Improvado supports a wide range of metrics and dimensions, enabling you to extract and analyze the exact data you need.

Improvado also offers powerful data transformation and normalization features, ensuring your Adjust API data is clean, consistent, and ready for analysis. With Improvado, you can centralize all your marketing and sales data in one place, making it easier to compare different channels, measure ROI, and uncover hidden opportunities. Furthermore, Improvado's robust infrastructure is designed to handle large volumes of data and scale with your business needs.

Summary of connection Adjust API to Excel Power Query

In summary, connecting Adjust API and Excel Power Query is a powerful way to analyze, visualize, and optimize your mobile app marketing campaigns. By utilizing Improvado's advanced data extraction, transformation, and visualization capabilities, you can simplify the integration process, access a wide range of metrics and dimensions, and ensure high-quality data for your analysis. Moreover, Improvado offers scalability, customization, and exceptional customer support, making it the ideal solution for enterprise companies looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Adjust API to Excel Power Query, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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