Yandex Market Integration

Integrate Yandex Market — E-commerce Data Unified

Connect Yandex Market and let AI agents query campaign performance, product listing data, and marketplace sales metrics alongside 1,000+ advertising platforms.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to Yandex Market
Show me top-performing SKUs on Yandex Market this month by conversion rate.
Your top 5 SKUs averaged 8.2% conversion with ₽2.4M revenue. Electronics category leads at 11.3% conversion, while home goods dropped to 4.1%.
Pause low-stock items with conversion below 3% and increase bids on electronics by 15%.
Paused 12 SKUs, adjusted bids on 47 listings. Projected daily spend increase: ₽18K. Monitoring stock levels for automatic reactivation.
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
Yandex Market Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

Connect Yandex Market to your data warehouse

Improvado integrates with Yandex Market's advertising API to extract campaign performance, product listing data, and marketplace sales metrics. Our platform automatically pulls advertising spend, impressions, clicks, and conversion data on your preferred schedule. Authentication is handled securely through Yandex's OAuth system. Data includes both paid advertising performance and organic product metrics from your Yandex Market seller account.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Yandex Market API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Yandex Market through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Unified Russian market data analysis

Improvado's Marketing Common Data Model normalizes Yandex Market data alongside other Russian platforms like Yandex Direct and global channels. Campaign metrics are standardized so you can compare Yandex Market performance with Google Ads, Facebook, and other channels. Product sales data integrates with your inventory and revenue systems for complete marketplace analytics. Build comprehensive dashboards showing Russian market performance next to international campaigns.

Yandex Market API v2 · OAuth 2.0 · hourly sync · incremental
Schema Overview

Data objects and fields Improvado extracts from Yandex Market

Object Fields
Campaign
spend impressions clicks conversions CPC CTR status
Ad
title price category_id impressions clicks spend conversion_rate
Product
SKU bids stock_status price impressions clicks
Placement
bid_amount position impressions spend conversions
How it works

From connection to autonomous action in three steps

1

Connect

Connect your Yandex Market seller account via OAuth or API token. Improvado syncs product listings, pricing, stock levels, conversion metrics, and campaign performance data in real-time.

2

Ask

Ask questions like 'Which SKUs have stock below 10 units with high conversion?' or 'Compare my pricing against category averages for electronics' or 'Show revenue by fulfillment method this quarter.'

3

Act

The agent adjusts product bids, pauses out-of-stock listings, updates pricing rules, modifies campaign budgets, and activates promotional placements directly in your Yandex Market catalog.

Use Cases

What teams ask their AI agent about Yandex Market

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Compare Yandex Market ad performance with Yandex Direct and Google Ads in one dashboard

Your AI agent analyzes Yandex Market data and delivers actionable insights — automatically, in seconds.

5 hrs → 12 min
A
Improvado Agent Cross-channel

Track product performance across Yandex Market organic listings and paid placements

Your AI agent analyzes Yandex Market data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Analyze Russian market ROI alongside global advertising spend for budget allocation

Your AI agent analyzes Yandex Market data and delivers actionable insights — automatically, in seconds.

7 hrs → 15 min
AI Agent Access

Your agent doesn't just read Yandex Market — it optimizes Russian e-commerce ROI

Read

Pulls SKU-level data including impressions, clicks, conversions, revenue, stock quantities, pricing, customer ratings, fulfillment methods, category rankings, and promotional campaign metrics from your Yandex Market seller account.

Write

Modifies product bid amounts, pauses or activates listings based on stock levels, adjusts pricing within your defined rules, reallocates campaign budgets, and enables promotional placements for specific SKUs or categories.

Monitor

Tracks stock depletion rates, conversion rate changes by category, pricing competitiveness alerts, rating drops below thresholds, and fulfillment performance metrics to trigger automatic bid or budget adjustments.

AI agents query advertising spend, product impressions, clicks, conversions, and marketplace sales data from Yandex Market. They can compare paid placement performance against organic listings, analyze ROI across Yandex Market and Yandex Direct, and track product performance across Russian and global channels. Agents answer questions like "Which products have the best ROAS on Yandex Market paid placements versus organic, and how does it compare to Google Shopping?"

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Yandex Market
You
Show top Yandex Market categories by revenue and conversion rate
A
Category Performance
Category Revenue Conv Rate
Consumer Electronics ₽847K +11.3%
Kitchen Appliances ₽612K +8.9%
Smart Home Devices ₽531K +7.4%
Home & Garden ₽289K +4.1%
Sports Equipment ₽156K +3.2%
5 categories · ₽2.4M revenue · avg 7.0% conversion
You
Increase bids by 20% on categories with conversion above 8%
A
Bid Adjustment Applied
2 categories · 89 SKUs · +₽14K daily budget
Destinations

Send Yandex Market data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Yandex Market as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Yandex Market data does Improvado extract?
Improvado extracts advertising campaign data including spend, impressions, clicks, and conversions from Yandex Market ads. We also pull product listing performance, sales metrics, and marketplace analytics data. Both current and historical data are available.
Do I need separate access for ads and marketplace data?
Yes, you'll need to authenticate both your Yandex Market advertising account and seller account if you want both datasets. Each has different API access requirements. Improvado guides you through connecting both during setup.
How does this compare to Yandex Direct integration?
Yandex Market focuses on marketplace advertising and product sales data, while Yandex Direct covers search and display advertising. Many customers use both connectors to get complete Yandex ecosystem data. Data can be combined for unified Russian market reporting.
What currencies and regions are supported?
Improvado extracts data in the original currency from your Yandex Market account, typically Russian rubles. Regional data is preserved if you operate in multiple markets. Currency conversion can be handled in your BI tool or warehouse.
How often can Yandex Market data be updated?
Yandex Market data can be synced daily, which matches the platform's data freshness for most metrics. Campaign performance data is typically available with a 1-day delay. Historical data is backfilled during initial connector setup.
Can this integrate with Russian analytics tools?
Yes, Yandex Market data can be sent to global BI tools like Tableau and Power BI, as well as data warehouses that support Cyrillic text. Data formatting preserves Russian language product names and campaign details properly.