Hybrid Data Integration | TV + Digital Analytics
Sync cross-platform advertising data and audience reach metrics from Hybrid. Combine TV and digital insights in Snowflake for comprehensive media analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Hybrid platform data automatically
Improvado's Hybrid connector extracts campaign performance data, user engagement metrics, and analytics through secure API connections. The integration runs on automated schedules, pulling fresh data without manual intervention. Your Hybrid platform data flows directly into data warehouses like BigQuery, Snowflake, or Redshift. No custom development or manual CSV exports required for ongoing data access.
From connection to autonomous action in three steps
Connect
Authenticate Hybrid via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Hybrid performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Hybrid
This Improvado integration with Hybrid is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Our Hybrid connector is a marketing API integration that will connect your Hybrid account to your preferred marketing tools. This will enable you to automate the process of importing your Hybrid data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Unified cross-platform marketing analytics
Hybrid data gets standardized through Improvado's Marketing Common Data Model alongside your other marketing channels. Campaign metrics, engagement rates, and conversion data align with consistent naming across all platforms. You can analyze Hybrid performance against social media, search, and display campaigns in unified dashboards. Cross-channel attribution becomes possible when all marketing data follows the same standardized schema.
What teams ask their AI agent about Hybrid
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Hybrid campaign performance with Facebook and Google campaigns in unified reports
Your AI agent analyzes Hybrid data and delivers actionable insights — automatically, in seconds.
Optimize marketing budgets by analyzing Hybrid ROI alongside other channel performance
Your AI agent analyzes Hybrid data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing Hybrid contribution to overall marketing pipeline
Your AI agent analyzes Hybrid data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Hybrid — it acts on it
Read
Pull metrics, dimensions, and trends from Hybrid — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Hybrid through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Hybrid data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Hybrid as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Hybrid today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.