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Streamline Your Workflow by Unifying Mailchimp and Microsoft SharePoint Data in One Central Hub
Integrate Mailchimp and Microsoft SharePoint into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and performance tracking. It offers advanced analytics, A/B testing, and customizable templates, enabling marketers to tailor messages and optimize engagement. In an industry where 64% of marketers lack tools to measure true ROI, Mailchimp’s reporting dashboards provide granular insights into customer behavior and campaign effectiveness.
Additionally, Mailchimp integrates smoothly with various data solutions, including Improvado, which enhances data aggregation and visualization. This integration reduces manual data processing and delivers a 5× faster time-to-insight, allowing marketers to make data-driven decisions promptly. By combining Mailchimp’s marketing capabilities with Improvado’s data management, businesses can better quantify campaign impact and refine strategies efficiently.
Microsoft SharePoint is a web-based collaboration tool designed to streamline document management, team communication, and project workflows within organizations. It integrates seamlessly with Microsoft Office apps, enabling real-time editing and easy sharing of files across teams.
Businesses benefit from centralized data storage, improved version control, and enhanced access to information, fostering productivity and collaboration. SharePoint's ability to connect with various systems, including Improvado which links 500+ sources, ensures comprehensive data integration for informed decision-making.
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The Mailchimp + Microsoft SharePoint dashboard offers a centralized view combining email campaign data with document management insights. It cuts audit prep time by 60%, allowing teams to quickly access compliance documents alongside performance metrics. Users can track subscriber engagement trends, monitor SharePoint file version histories, and generate integrated reports that highlight key marketing results and collaboration activity.
This integration connects Mailchimp’s email marketing data with SharePoint’s document management, enabling centralized access to campaign reports directly within SharePoint libraries. Improvado streamlines the data flow, ensuring accurate and timely updates.
By integrating these platforms, businesses can improve collaboration by sharing campaign insights across teams, reduce manual data entry, and maintain a single source of truth for marketing performance within SharePoint.
Setup typically involves connecting Mailchimp’s API to SharePoint using a middleware like Improvado, which handles authentication and data mapping, simplifying configuration without extensive coding.
While real-time sync depends on your configuration, Improvado supports scheduled data pulls from Mailchimp into SharePoint, providing near real-time updates to keep dashboards and reports current.
Thanks to Improvado’s user-friendly interface and support, maintaining the integration requires minimal technical skills, allowing marketing and IT teams to manage it effectively.
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