Connect Zendesk to Looker to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Zendesk?

Zendesk is a powerful customer service software that helps large enterprises manage and streamline their customer support operations. With its robust set of features, including ticketing, live chat, and knowledge base, Zendesk enables businesses to deliver exceptional customer experiences. By leveraging Zendesk, companies can gain valuable insights into customer behavior and satisfaction, allowing them to make data-driven decisions to improve their support processes and overall service quality.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. It enables users to explore, analyze, and visualize large volumes of data from various sources in a user-friendly interface. With Looker's powerful data modeling capabilities and customizable dashboards, businesses can gain a deeper understanding of their data and uncover actionable insights to drive growth and efficiency. By integrating Looker into their data ecosystem, enterprises can benefit from increased data accessibility, improved collaboration, and more informed decision-making.

Connecting Zendesk to Looker

Connecting Zendesk to Looker can be done in several ways:

  • Using a built-in data connector provided by Looker, specifically designed for integrating with Zendesk. This connector allows you to easily import data from Zendesk into Looker and start visualizing and analyzing your customer support data.
  • Manually exporting data from Zendesk and importing it into Looker. This process requires you to extract data from Zendesk, usually in the form of CSV files, and then load the data into Looker. However, this method can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • Utilizing a third-party ETL (Extract, Transform, Load) tool to automate the data extraction and loading process. These tools can help streamline the data integration process, but they may require additional setup and maintenance.
  • Connecting Zendesk to Looker using Improvado, an advanced marketing analytics platform that covers the complete data pipeline from data extraction to data visualization. Improvado simplifies the process of importing data from Zendesk to Looker by automating the extraction and loading of data, ensuring that your data is always up-to-date and ready for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Zendesk to Looker with Improvado

Improvado is the best solution for connecting Zendesk to Looker for several reasons:

  • It offers a seamless, automated process for extracting and loading data from Zendesk to Looker, eliminating the need for manual exports and imports.
  • With Improvado's pre-built metrics and dimensions, you can easily customize your data model to match your specific business requirements and KPIs.
  • Improvado provides a comprehensive data pipeline solution, enabling you to not only connect Zendesk to Looker but also integrate other marketing and sales data sources into your BI and visualization tools.
  • The platform is scalable and can handle large volumes of data, ensuring that your data integration needs are met as your business grows.
  • Improvado offers high-quality customer support, assisting you throughout the data integration process and ensuring that your data is accurately and efficiently imported into Looker.

Summary of connection Zendesk to Looker

In summary, connecting Zendesk and Looker is an effective way to analyze and visualize your customer support data, driving better decision-making and improved customer experiences. By using Improvado, you can simplify and automate the data integration process, ensuring that your Zendesk data is always up-to-date and ready for analysis in Looker. The Improvado solution offers scalability, customization, high-quality customer support, and the ability to handle large volumes of data. Furthermore, it enables you to centralize your marketing and sales data, providing a complete view of your business performance. To learn more about how Improvado can help you connect Zendesk to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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