Connect SearchMetrics to Looker for Insightful Visualizations

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What is SearchMetrics?

SearchMetrics is a powerful marketing analytics platform that helps large enterprises gain valuable insights into their online presence, allowing them to make data-driven decisions for improved performance. By providing a comprehensive suite of SEO, PPC, content marketing, and social media tools, SearchMetrics enables businesses to optimize their digital strategies, track competitors, and identify market trends. With its robust data capabilities, SearchMetrics is an essential tool for enterprises seeking to expand their digital footprint and outpace the competition.

What is Looker?

Looker is an innovative business intelligence (BI) and data visualization platform designed to help large enterprises unlock the full potential of their data. By providing a centralized location for accessing, analyzing, and visualizing data, Looker enables businesses to make smarter, more informed decisions. With its customizable dashboards, powerful data exploration capabilities, and seamless integrations with various data sources, Looker helps enterprises optimize their operations, identify growth opportunities, and drive data-driven decision-making across the organization.

Connecting SearchMetrics to Looker

Connecting SearchMetrics to Looker can be accomplished through several methods:

  • Using the native Looker data connector if available: Some BI tools offer built-in connectors for various data sources, simplifying the process of linking platforms. Check if Looker provides a native connector for SearchMetrics.
  • Utilizing a third-party data connector: Several third-party data connectors are available that can help facilitate the connection between SearchMetrics and Looker. Make sure to choose a reliable and secure connector that meets the specific needs of your organization.
  • Developing a custom solution: Large enterprises with specialized requirements may opt to develop a custom integration between SearchMetrics and Looker. This can be time-consuming and resource-intensive but provides the flexibility to tailor the connection to the organization's unique needs.
  • Using Improvado: As an advanced marketing analytics platform, Improvado offers a complete data pipeline solution, allowing businesses to extract and load data from SearchMetrics to Looker seamlessly, without the need for additional tools or development resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting SearchMetrics to Looker with Improvado

Improvado is the best solution for connecting SearchMetrics to Looker due to its comprehensive capabilities and ease of use. As a complete data pipeline solution, Improvado streamlines the process of data extraction, transformation, and visualization, making it simple to link SearchMetrics and Looker. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from SearchMetrics, ensuring that all the necessary data is available in Looker for analysis and visualization. Additionally, Improvado's platform is scalable, customizable, and designed to handle large volumes of data, making it the ideal choice for large enterprises.

Summary of connection SearchMetrics to Looker

In summary, connecting SearchMetrics and Looker provides businesses with powerful insights, enabling them to make data-driven decisions and optimize their marketing strategies. Improvado offers a seamless, efficient solution for integrating these platforms, with benefits including scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado's platform centralizes marketing and sales data, providing a comprehensive view of business performance. To learn more about how Improvado can help your organization connect SearchMetrics to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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