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Extract keyword rankings, organic traffic, and competitor insights from SearchMetrics. Send complete SEO analytics to Tableau or your data warehouse for unified marketing reporting.
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Improvado connects directly to SearchMetrics' API to extract keyword rankings, visibility scores, content performance metrics, and competitor analysis data. The platform automatically pulls data on your specified schedule, eliminating manual exports and CSV uploads. Your SearchMetrics data flows directly into destinations like BigQuery, Snowflake, or Tableau without any technical setup required. Data refreshes happen automatically, ensuring your SEO dashboards always reflect the latest performance metrics.
Improvado normalizes SearchMetrics data using the Marketing Common Data Model (MCDM), standardizing metrics like organic traffic, keyword positions, and content scores. This normalization allows you to combine SEO performance with paid search, social media, and email marketing data in a single view. You can analyze how organic keyword rankings correlate with PPC campaigns or content marketing efforts. The unified dataset enables comprehensive marketing attribution and ROI analysis across all channels.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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