Connect Pinterest Ads to Looker Studio Automatically

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What is Pinterest Ads?

Pinterest Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through visually engaging promoted pins. By utilizing Pinterest Ads, businesses can increase brand awareness, drive website traffic, and generate sales. The platform offers robust targeting options, enabling advertisers to reach the right users based on interests, demographics, and behavior. With a focus on visual content, Pinterest Ads is an excellent tool for brands with visually appealing products or services.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. It enables organizations to explore, analyze, and share real-time business data through interactive dashboards and reports. With Looker Data Studio, businesses can make data-driven decisions, monitor key performance indicators (KPIs), and gain insights into their marketing and sales efforts. The platform's powerful data modeling capabilities allow companies to customize the way data is aggregated, ensuring accurate and consistent reporting across the organization.

Connecting Pinterest Ads to Looker Studio

Connecting Pinterest Ads to Looker Data Studio can be achieved through the following steps:

  • First, create a Pinterest Ads account and set up your advertising campaigns to start collecting data.
  • Next, you'll need to export the data from your Pinterest Ads account in a format that can be imported into Looker Data Studio. This can be done through Pinterest Ads API, which requires a developer to write custom code to extract the data.
  • Once the data is extracted, it needs to be transformed and normalized to match Looker Data Studio's data schema. This can be a time-consuming process, as it requires identifying the relevant metrics and dimensions and ensuring data consistency.
  • After the data is prepared, it can be loaded into Looker Data Studio through a data connector, allowing you to create custom dashboards and reports to visualize and analyze your Pinterest Ads data.
  • While these steps can be done manually, using an advanced marketing analytics platform like Improvado simplifies the process by automating data extraction, transformation, and loading, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Pinterest Ads to Looker Studio with Improvado

Improvado offers a seamless solution for connecting Pinterest Ads to Looker Data Studio. The platform covers the complete data pipeline, from extraction to visualization, ensuring accurate and consistent data reporting. With Improvado, businesses can automatically extract metrics and dimensions from Pinterest Ads without writing custom code, making the process more efficient. Additionally, Improvado's data transformation capabilities normalize and clean the data, ensuring it matches Looker Data Studio's schema.

By choosing Improvado, companies can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado centralizes marketing and sales data, allowing businesses to gain deeper insights and make data-driven decisions more effectively.

Summary of connection Pinterest Ads to Looker Studio

In summary, connecting Pinterest Ads and Looker Data Studio can be a complex process. However, with Improvado's advanced marketing analytics platform, businesses can streamline the process and focus on what truly matters - analyzing and visualizing their Pinterest Ads data to make informed decisions. Improvado's benefits, such as scalability, customization, and excellent customer support, make it the ideal solution for enterprise companies looking to integrate their Pinterest Ads data with Looker Data Studio. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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