Connect Oracle Eloqua to Mode to Make Data-Driven Decisions

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What is Oracle Eloqua?

Oracle Eloqua is a powerful marketing automation platform used by large enterprises for creating, executing, and measuring highly-targeted marketing campaigns. By leveraging Oracle Eloqua, companies can streamline their marketing processes, improve lead quality, and enhance customer engagement. Key benefits of Oracle Eloqua include personalized and automated marketing campaigns, lead scoring and nurturing, and cross-channel marketing capabilities.

What is Mode?

Mode is a robust data analysis and visualization platform designed for enterprise organizations to gain valuable insights from their data. With Mode, users can create, share, and collaborate on interactive dashboards, reports, and visualizations, making data-driven decisions easier and more efficient. Mode offers powerful tools for SQL, Python, and R, enabling users to perform advanced analytics and create custom visualizations. Companies benefit from Mode's collaborative features, seamless integration with various data sources, and real-time insights.

Connecting Oracle Eloqua to Mode

Connecting Oracle Eloqua to Mode can be achieved in several ways:

  • Using the native Oracle Eloqua connector available in Mode to directly connect and import data from Oracle Eloqua.
  • Exporting data from Oracle Eloqua as CSV or Excel files and then uploading them into Mode for analysis and visualization.
  • Utilizing a third-party integration tool or custom-built APIs to extract and load data from Oracle Eloqua to Mode.
  • Employing an ETL (Extract, Transform, Load) solution to automate the process of extracting data from Oracle Eloqua, transforming it into a suitable format, and loading it into Mode. This approach ensures data accuracy and consistency while reducing manual efforts.
  • Opting for a comprehensive data pipeline solution like Improvado, which simplifies the process of connecting Oracle Eloqua to Mode, and offers additional benefits such as data transformation and normalization, ensuring seamless data flow and accurate insights.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Oracle Eloqua to Mode with Improvado

Improvado is the best solution for connecting Oracle Eloqua to Mode due to several reasons:

  • It automates the entire data pipeline process, from data extraction and load to data transformation and normalization, reducing manual intervention and ensuring data accuracy.
  • Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Oracle Eloqua, providing users with granular data for in-depth analysis.
  • With Improvado's pre-built connectors, users can easily integrate Oracle Eloqua with Mode and numerous other data sources, centralizing marketing and sales data for a holistic view.
  • Improvado offers unmatched scalability, enabling large enterprises to handle large volumes of data without compromising on performance.
  • Customizable data transformation rules allow users to tailor the data flow to their specific needs, ensuring compatibility with their existing data models and visualization tools.

Summary of connection Oracle Eloqua to Mode

In summary, connecting Oracle Eloqua and Mode using Improvado provides enterprises with a seamless, scalable, and customizable solution for their marketing analytics needs. With Improvado, large organizations can centralize their marketing and sales data, process large volumes of data, and benefit from exceptional customer support. By leveraging Improvado's advanced data pipeline capabilities, businesses can unlock valuable insights from their Oracle Eloqua data and make informed, data-driven decisions. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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