Connect MediaMath to MS Excel for Real-Time Data Flow

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What is MediaMath?

MediaMath is a leading programmatic marketing platform that empowers enterprise companies to engage with customers more effectively. By offering a suite of tools, including audience targeting, real-time bidding, and cross-channel attribution, MediaMath enables marketers to optimize their campaigns and drive higher ROI. Large enterprises benefit from MediaMath's extensive reach, advanced analytics, and automation capabilities, making it a valuable tool in their marketing arsenal.

What is MS Excel?

MS Excel is a widely-used spreadsheet program developed by Microsoft, offering powerful data analysis and visualization capabilities. Enterprises benefit from Excel's robust features, which allow them to manage, analyze, and visualize large sets of data in an accessible format. With Excel's extensive library of formulas, functions, and data manipulation tools, businesses can easily create custom reports and dashboards, enabling them to make data-driven decisions and improve overall performance.

Connecting MediaMath to MS Excel

Connecting MediaMath to MS Excel can be accomplished in several ways:

  • Manually exporting data from MediaMath and importing it into MS Excel: This method involves downloading reports from MediaMath's platform and then uploading the data into Excel. However, this approach can be time-consuming and prone to errors, especially when dealing with large datasets.
  • Using a third-party connector like Power Query: Power Query is a data connector for MS Excel that allows users to connect to various data sources, including MediaMath. By creating a custom query, users can import data from MediaMath to MS Excel for analysis and visualization. Note that this method requires a certain level of expertise in both MediaMath and MS Excel.
  • API integration: Advanced users can leverage MediaMath's API to directly connect MS Excel to MediaMath. This method requires programming knowledge and can be complex, but it offers more flexibility and control over the data extracted and loaded.
  • Using Improvado for seamless data extraction and transformation: Improvado offers an easy-to-use, fully managed solution to connect MediaMath to MS Excel, automating data extraction, transformation, and normalization processes. This eliminates the need for manual data handling, ensuring accurate and up-to-date data synchronization between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to MS Excel with Improvado

Improvado is the best solution for connecting MediaMath to MS Excel due to its comprehensive data pipeline, which covers data extraction, transformation, normalization, and visualization. Unlike other methods, Improvado automates the entire process, saving time and reducing the risk of errors. With Improvado's pre-built MediaMath MS Excel connector, you can easily access all relevant metrics and dimensions from MediaMath, allowing for advanced data analysis and visualization.

Improvado is built for large enterprises, offering scalability, customization, and the ability to process large volumes of data. Furthermore, Improvado's platform centralizes marketing and sales data, making it easier for businesses to gain insights and make data-driven decisions. Additionally, Improvado provides high-quality customer support, ensuring a seamless experience when connecting MediaMath to MS Excel.

Summary of connection MediaMath to MS Excel

In summary, connecting MediaMath to MS Excel can be achieved through various methods, but Improvado stands out as the most efficient and reliable solution. Improvado's advanced marketing analytics platform simplifies the entire process, from data extraction to visualization, enabling businesses to make better decisions based on accurate and up-to-date data. With its scalability, customization, and high-quality customer support, Improvado is the ideal choice for large enterprises looking to integrate MediaMath with MS Excel. To explore the benefits of Improvado's solution for your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.

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