Connect MediaMath to Looker Without SQL

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What is MediaMath?

MediaMath is a leading programmatic marketing platform designed for enterprise companies to optimize their digital advertising efforts. With its advanced algorithms and data-driven insights, MediaMath enables businesses to target their audience more precisely, drive better engagement, and improve overall marketing ROI. By using MediaMath, companies can benefit from efficient campaign management, real-time bidding, and granular analytics to make data-driven decisions for their marketing strategies.

What is Looker?

Looker is a modern data platform that allows organizations to harness the power of their data for better decision-making. With its user-friendly interface, Looker enables enterprises to explore, analyze, and visualize their data, driving insights across various departments, including marketing, sales, and finance. Looker's robust data modeling capabilities and intuitive visualization tools empower companies to uncover valuable insights, streamline their workflows, and make data-driven decisions with confidence.

Connecting MediaMath to Looker

Connecting MediaMath to Looker can be achieved through the following steps:

  • Export MediaMath data: Begin by exporting your MediaMath data as a CSV or JSON file. This can be done through the MediaMath platform's reporting and analytics tools.
  • Prepare the data: Clean and format the exported data to ensure it can be easily imported into Looker. This may involve removing unnecessary columns, transforming data types, and normalizing data formats.
  • Upload the data to Looker's data warehouse: Import the prepared data into Looker's data warehouse, such as BigQuery, Redshift, or Snowflake. This process may require using a data loading tool like Improvado's EL to automate the extraction and loading process.
  • Create a data model: In Looker, build a data model using LookML to define the relationships between the MediaMath data tables and the desired metrics and dimensions.
  • Visualize the data: With the data model in place, create custom dashboards and visualizations in Looker to analyze and explore your MediaMath data.
  • Alternatively, consider using Improvado to streamline the process of connecting MediaMath to Looker. Improvado offers an all-in-one solution that automates data extraction, transformation, and loading, saving time and ensuring your data remains accurate and up-to-date.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Looker with Improvado

Improvado is the ideal solution for connecting MediaMath to Looker, as it simplifies the entire data pipeline process. With Improvado, you can automatically extract data from MediaMath and load it into Looker's data warehouse without any manual intervention. In addition, Improvado provides a comprehensive data dictionary that details the metrics and dimensions that can be extracted from MediaMath, ensuring your data is organized and ready for analysis in Looker.

By opting for Improvado, you eliminate the need for time-consuming data preparation and management, allowing you to focus on analyzing and visualizing your MediaMath data in Looker. Additionally, Improvado offers exceptional customer support, ensuring any issues or questions are addressed promptly and effectively.

Summary of connection MediaMath to Looker

In conclusion, connecting MediaMath to Looker can be a complex process, but with Improvado, the task becomes much simpler. By utilizing Improvado's scalable, customizable solution, you can centralize your marketing and sales data, process large volumes of data, and leverage their high-quality customer support. So if you're looking to connect MediaMath and Looker, consider booking a call with Improvado to learn more about their comprehensive solution.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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