Connect MailerLite to Tableau to Get Analysis-Ready Data

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What is MailerLite?

MailerLite is a powerful email marketing platform designed for businesses of all sizes. Enterprise companies benefit from its user-friendly interface, advanced segmentation options, and robust automation features, which enable them to effectively engage with their audience and drive results. By using MailerLite, companies can create and send targeted email campaigns, track performance, and optimize their marketing strategies.

What is Tableau?

Tableau is a leading data visualization and business intelligence tool, widely adopted by enterprises for its ability to transform raw data into easily understandable visual formats. With Tableau, companies can create interactive dashboards, share insights across their organization, and make data-driven decisions. Enterprise companies benefit from Tableau's scalability, advanced analytics capabilities, and seamless integration with various data sources.

Connecting MailerLite to Tableau

Connecting MailerLite to Tableau can be done through several methods:

  • Using MailerLite's built-in integrations and APIs to export data directly to Tableau
  • Manually exporting MailerLite data as CSV files and importing them into Tableau
  • Using third-party tools, such as data connectors for Tableau MailerLite, to automate the data synchronization process
  • Leveraging Improvado's advanced data extraction and load capabilities to seamlessly connect MailerLite to Tableau

While all these methods allow you to visualize MailerLite data in Tableau, using Improvado offers several advantages over alternative solutions.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting MailerLite to Tableau with Improvado

Connecting MailerLite to Tableau with Improvado provides a more efficient and streamlined approach. With Improvado, you can automatically extract data from MailerLite and load it into Tableau without any manual intervention. The platform offers a comprehensive list of metrics and dimensions that can be extracted from MailerLite and supports data normalization, ensuring consistency across all marketing data sources.

Moreover, Improvado's pre-built connector simplifies the integration process and eliminates the need for any coding or technical expertise. The platform's scalable architecture allows it to handle large volumes of data and accommodate the requirements of enterprise companies. Customization options enable businesses to tailor the data import and visualization process to their specific needs.

Summary of connection MailerLite to Tableau

In summary, connecting MailerLite and Tableau is made easier and more efficient with Improvado. The platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado enables businesses to make data-driven decisions and optimize their marketing strategies. To learn more about how Improvado can help you connect MailerLite to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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