Connect MailerLite to Excel Power Query for Insightful Visualizations

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What is MailerLite?

MailerLite is a powerful email marketing platform designed to help large enterprises streamline their marketing campaigns and drive customer engagement. With its user-friendly interface and advanced features, MailerLite enables marketers to easily create and send targeted emails, track campaign performance, and analyze data to enhance marketing strategies. By using MailerLite, enterprise companies can benefit from increased customer retention, improved conversion rates, and better overall ROI on their marketing efforts.

What is Excel Power Query?

Excel Power Query is a versatile data analysis tool within Microsoft Excel that allows users to easily import, clean, and analyze data from various sources. This powerful feature is especially beneficial for large enterprises, as it enables seamless data manipulation and visualization, helping businesses make data-driven decisions. With Excel Power Query, users can connect to multiple data sources, automate data transformation processes, and create custom reports to gain valuable insights into their business operations.

Connecting MailerLite to Excel Power Query

There are several ways to connect MailerLite to Excel Power Query:

  • Use MailerLite's API to directly connect and import data into Excel Power Query. This method requires some technical knowledge and may involve writing custom scripts to fetch and process the data.
  • Export MailerLite data as a CSV file and use Excel Power Query's built-in import functionality to load the data into Excel. This method is relatively simple but may require manual data updates to keep the data in sync.
  • Use a third-party data connector for Excel Power Query MailerLite to automate the data import process. These connectors can save time and effort by handling the data synchronization between MailerLite and Excel Power Query, ensuring that your data is always up-to-date.
  • Instead of using other methods, consider using Improvado, an advanced marketing analytics platform that can easily extract data from MailerLite and load it into Excel Power Query. This solution provides a complete data pipeline and offers numerous benefits compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MailerLite to Excel Power Query with Improvado

Improvado is the ideal solution for connecting MailerLite to Excel Power Query. This powerful platform covers the entire data pipeline, from data extraction and transformation to normalization and visualization. With Improvado, you can automatically extract metrics and dimensions from MailerLite using the platform's data dictionary, eliminating the need for manual data processing or custom scripts.

Improvado offers numerous advantages over other methods of connecting MailerLite to Excel Power Query, such as:

  • Scalability to handle large volumes of data, making it perfect for enterprise-level businesses.
  • Customizable data pipelines tailored to your business needs.
  • High-quality customer support to help you troubleshoot any issues and get the most out of the platform.
  • Centralization of your marketing and sales data, enabling you to make more informed decisions and drive business growth.

Summary of connection MailerLite to Excel Power Query

In summary, connecting MailerLite and Excel Power Query can provide enterprise companies with valuable insights into their marketing campaigns and customer engagement. While there are several methods to establish this connection, Improvado stands out as the best solution for its scalability, customization, high-quality customer support, and ability to process large volumes of data. Using Improvado, businesses can centralize their marketing and sales data, making it easier to visualize MailerLite data and make data-driven decisions. To learn more about how Improvado can help with your data integration needs, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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