Connect Klaviyo to Excel Power Query for Real-Time Data Flow

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What is Klaviyo?

Klaviyo is a powerful email marketing platform designed for large enterprises, allowing them to effectively engage with their customers and drive revenue growth. With robust features like segmentation, automation, and analytics, Klaviyo helps businesses create personalized marketing campaigns, analyze customer data, and optimize their marketing strategies for higher returns on investment. Enterprise companies benefit from Klaviyo's scalable solution, enabling them to manage large volumes of data and easily integrate with other marketing tools.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis tool within Microsoft Excel that enables users to connect, combine, and manipulate data from various sources. It simplifies the process of cleaning and organizing data, making it easier for enterprise companies to analyze and visualize large datasets. Excel Power Query also allows users to create custom functions and automate repetitive tasks, streamlining their data management and improving overall efficiency.

Connecting Klaviyo to Excel Power Query

Connecting Klaviyo to Excel Power Query can be done in several ways:

  • Using Klaviyo's built-in integration with Excel Power Query to import data directly from the platform.
  • Exporting data from Klaviyo as a CSV file and then importing the file into Excel Power Query.
  • Utilizing a third-party data connector for Excel Power Query Klaviyo integration, which automates the process of importing data from Klaviyo into Excel Power Query.
  • Building a custom API connection between Klaviyo and Excel Power Query to enable seamless data synchronization.
  • Using Improvado, an advanced marketing analytics platform, to extract and load data from Klaviyo to Excel Power Query, simplifying the entire data integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Klaviyo to Excel Power Query with Improvado

Improvado stands out as the best solution to connect Klaviyo to Excel Power Query. It offers a complete data pipeline, covering data extraction, transformation, and normalization, enabling seamless integration between the two platforms. With Improvado's powerful features, such as automated data extraction and the ability to handle large volumes of data, businesses can save time and resources while enhancing their data analysis capabilities.

Improvado also provides a comprehensive data dictionary that includes all the metrics and dimensions that can be automatically extracted from Klaviyo, ensuring compatibility and consistency in data visualization. Additionally, Improvado's platform is highly customizable, allowing businesses to tailor their data integrations to meet specific needs while benefiting from top-notch customer support.

Summary of connection Klaviyo to Excel Power Query

In summary, connecting Klaviyo and Excel Power Query can be achieved through various methods, but utilizing Improvado offers the most efficient and effective solution. Improvado's scalable, customizable platform ensures seamless integration, streamlining the entire data management process. Its ability to process large volumes of data and centralize marketing and sales data allows businesses to make better-informed decisions, ultimately driving growth and success. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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