Connect Intercom to Excel Power Query for Unbiased Marketing Insights

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What is Intercom?

Intercom is a customer messaging platform designed to help enterprises communicate with customers and leads more efficiently. It offers a suite of tools for customer support, engagement, and acquisition, enabling businesses to improve customer service and drive sales. By integrating Intercom with various marketing, sales, and support applications, large enterprises can streamline their workflows and gain valuable insights from customer interactions.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool that integrates with Microsoft Excel. It enables users to import, clean, and manipulate data from various sources, facilitating the creation of custom reports and dashboards. Excel Power Query is particularly beneficial for large enterprises, as it allows them to analyze vast amounts of data quickly and efficiently, providing valuable insights for decision-making processes.

Connecting Intercom to Excel Power Query

Connecting Intercom to Excel Power Query involves several steps:

  • Export data from Intercom: This process typically involves extracting data from Intercom's API or downloading CSV files from the platform.
  • Import data into Excel: Users can either copy and paste the CSV data into Excel or use Excel's native "Get Data" functionality to import the data directly.
  • Transform and clean data: With the data imported, use Excel Power Query's transformation tools to clean and reshape the data as needed. This might include removing unnecessary columns, converting data types, or aggregating data at different levels.
  • Create custom reports and dashboards: Once the data is in the desired format, users can create custom reports and dashboards within Excel, leveraging features like pivot tables, charts, and conditional formatting.
  • Automate data refresh: To keep the Excel reports up-to-date, users can schedule data refreshes using Excel's built-in tools or third-party solutions.
  • Use Improvado for seamless integration: Instead of manually connecting Intercom and Excel Power Query, using Improvado provides a more efficient and scalable solution for data extraction and load, ensuring the data is always current and accurate.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Intercom to Excel Power Query with Improvado

Improvado is the optimal solution for connecting Intercom to Excel Power Query, offering a range of benefits for enterprise users. With Improvado, data extraction is simplified, as the platform automatically pulls metrics and dimensions from Intercom's API, eliminating the need for manual exports. Users can access a comprehensive list of available metrics and dimensions to customize their data imports.

Improvado's data transformation capabilities ensure that Intercom data is normalized and ready for analysis in Excel Power Query. The platform can process large volumes of data, making it suitable for enterprises with extensive customer communication data. Additionally, Improvado centralizes marketing and sales data from various sources, allowing for a unified view of performance.

Enterprise clients can also expect high-quality customer support from Improvado, including customization assistance and ongoing maintenance. This level of service ensures that the connection between Intercom and Excel Power Query remains seamless, allowing businesses to focus on extracting insights and driving results.

Summary of connection Intercom to Excel Power Query

In summary, connecting Intercom to Excel Power Query can be a tedious and time-consuming process without the right tools. Improvado simplifies this process, providing a scalable and customizable solution that caters to the needs of large enterprises. With Improvado, businesses can enjoy benefits like seamless data extraction, the ability to process large volumes of data, and centralized marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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