Data sources
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Instagram Stories and Mentions

Integrate Instagram Stories — Social Insights Automated

Stories performance, engagement rates, and mention tracking data flow to BigQuery automatically. Build social media ROI dashboards in Power BI or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Instagram Stories to your data warehouse

Improvado extracts Instagram Stories metrics including reach, impressions, replies, exits, and completion rates through the Instagram Graph API. The platform captures story-level performance data, audience demographics, and engagement patterns automatically. Data flows into your chosen destination like Snowflake, BigQuery, or Power BI without manual intervention. Mention tracking across posts and stories provides comprehensive brand monitoring capabilities.

Instagram Stories and Mentions Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Instagram Stories and Mentions + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified social media analytics

Improvado's Marketing Common Data Model standardizes Instagram Stories data alongside metrics from Facebook, TikTok, LinkedIn, and other social platforms. This normalization enables comparison of story performance across different social networks. Marketing teams can analyze the complete social media funnel from story views to website conversions. Cross-platform reporting reveals which content formats and platforms drive the highest engagement rates.

Use Cases

What users ask their Instagram Stories and Mentions integration

Cross-channel
Compare Instagram Stories performance against TikTok and Facebook Stories in one view
5 hrs → 15 min
Budget optimization
Track story-to-website attribution and conversion rates across social platforms
Manual → auto
Executive reporting
Monitor brand mentions and sentiment across Instagram posts and stories
3 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Instagram Stories metrics does Improvado track?
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Improvado extracts reach, impressions, replies, exits, completion rates, and navigation metrics for each story. The platform also captures audience demographics, engagement timing, and story sequence performance. Mention tracking includes hashtags, @mentions, and branded content tags.
Can I track Instagram mentions outside of my own account?
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Instagram's API limitations restrict mention tracking to your own business account's content and tagged posts. Improvado extracts mentions from posts where your account is tagged and comments on your content. Third-party mention monitoring requires additional social listening tools.
How often does Instagram Stories data refresh?
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Data typically refreshes every 4-6 hours due to Instagram's API rate limits and data availability. Stories metrics become available 24-48 hours after publication through Instagram's Insights API. Historical data is retained for up to 2 years depending on your Instagram account type.
Does Improvado connect Instagram Stories to Google Analytics?
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Improvado loads Instagram data into your data warehouse where it can be joined with Google Analytics data for attribution analysis. UTM parameters in story links enable tracking of story-driven website traffic. Cross-platform analysis reveals the complete customer journey from story view to conversion.
What Instagram account types work with this integration?
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The integration requires an Instagram Business or Creator account connected to a Facebook Page. Personal Instagram accounts don't provide access to the necessary APIs for data extraction. Multiple Instagram accounts can be connected through a single Improvado integration.
Can I analyze Instagram Stories performance by content type?
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Yes, Improvado categorizes stories by media type (photo, video, carousel) and interactive elements (polls, questions, stickers). Performance metrics are broken down by content format to identify top-performing story types. Custom content tagging enables deeper categorization based on campaigns or themes.