Connect Google Analytics 4 to GoodData Automatically

Empower your marketing analytics with automated data connections using Improvado.

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What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest iteration of Google's popular web analytics platform. It is designed to provide enterprise companies with valuable insights into user behavior across their websites and apps. GA4 offers advanced machine learning capabilities, cross-platform tracking, and customizable data collection, making it a powerful tool for businesses to optimize their marketing strategies and drive growth.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform for large enterprises. It helps organizations make better decisions by transforming their raw data into actionable insights. GoodData offers advanced analytics capabilities, rich visualizations, and seamless collaboration features, empowering companies to unlock the full potential of their data, improve business performance, and drive innovation.

Connecting Google Analytics 4 to GoodData

Connecting Google Analytics 4 to GoodData can be achieved in several ways, including:

  • Using Google Analytics API: Access GA4 data through the Google Analytics API and import it into GoodData using custom scripts or an ETL tool.
  • Exporting GA4 Data: Export your GA4 data as a CSV or JSON file and import it directly into GoodData.
  • Utilizing third-party connectors: Explore the available data connectors for GoodData and Google Analytics 4 to streamline the data integration process.
  • Choosing Improvado: Opt for the advanced marketing analytics platform, Improvado, to seamlessly extract and load data from Google Analytics 4 to GoodData, eliminating the need for manual intervention or complex coding.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to GoodData with Improvado

Improvado is the best solution for connecting Google Analytics 4 to GoodData, as it offers a complete data pipeline from data extraction to visualization. With its robust data extraction capabilities, Improvado automates the process of importing data from GA4 into GoodData, enabling you to focus on deriving insights and making data-driven decisions. Additionally, Improvado allows you to access a comprehensive list of metrics and dimensions that can be automatically extracted from GA4 and other marketing data sources. By using Improvado, you can centralize your marketing and sales data in GoodData, enabling you to create powerful visualizations, perform advanced analytics, and drive business growth.

Summary of connection Google Analytics 4 to GoodData

In summary, connecting Google Analytics 4 to GoodData using Improvado provides numerous benefits for large enterprises, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data in GoodData, you can unlock valuable insights, optimize your marketing strategies, and drive business growth. To learn more about how Improvado can help your organization connect Google Analytics 4 and GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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