Connect Gong to Excel Power Query to Eliminate Human Error

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What is Gong?

Gong is a conversation analytics and salesforce training platform that helps enterprise companies enhance their sales processes by leveraging artificial intelligence and machine learning. By analyzing sales calls, meetings, and customer interactions, Gong provides valuable insights into sales performance and identifies areas for improvement. This leads to better sales strategies, increased win rates, and higher revenue for the company.

What is Excel Power Query?

Excel Power Query is a powerful data processing tool within Microsoft Excel that enables enterprise companies to efficiently import, transform, and analyze data from various sources. With its user-friendly interface and robust features, Excel Power Query streamlines data preparation and allows users to create customized reports and visualizations. This helps businesses make more informed decisions based on accurate and up-to-date information.

Connecting Gong to Excel Power Query

There are several ways to connect Gong to Excel Power Query:

  • Export Gong data as a CSV or Excel file, then import it into Excel Power Query using the "From Text/CSV" or "From Workbook" options.
  • Utilize the Gong API to directly query data from Gong and pull it into Excel Power Query. This may require programming skills and knowledge of API documentation.
  • Use third-party tools or middleware solutions to connect Gong to Excel Power Query and automate the data import process. These solutions can help simplify the connection between the two platforms and reduce manual work.
  • Employ an advanced marketing analytics platform like Improvado to connect Gong to Excel Power Query seamlessly. Improvado handles the entire data pipeline, from data extraction to visualization, making it the most efficient and reliable option.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Gong to Excel Power Query with Improvado

Improvado provides an exceptional solution for connecting Gong to Excel Power Query. Its capabilities go beyond simple data integration by offering a complete data pipeline solution. With Improvado, enterprises can extract, transform, and normalize marketing data from Gong and other sources while maintaining data integrity, scalability, and customization options.

One of the key features of Improvado is its ability to automatically extract a wide range of metrics and dimensions from Gong and other data sources. This eliminates the need for manual data extraction and ensures that the data is readily available for analysis and visualization in Excel Power Query. Furthermore, Improvado allows users to process large volumes of data and centralize their marketing and sales data for improved decision-making.

By choosing Improvado to connect Gong to Excel Power Query, enterprises can benefit from high-quality customer support, ensuring a smooth and efficient integration process. This, in turn, empowers marketing and analytics teams to focus on leveraging the insights gained from Gong data to optimize their sales strategies and drive revenue growth.

Summary of connection Gong to Excel Power Query

In conclusion, connecting Gong to Excel Power Query can be achieved through various methods, such as manual data export, API integration, or third-party tools. However, by utilizing Improvado, enterprises can benefit from a comprehensive data pipeline solution that handles everything from data extraction to visualization. This enables users to easily access and analyze Gong data within Excel Power Query, leading to improved sales strategies and increased revenue.

Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal solution for connecting Gong and Excel Power Query. By centralizing marketing and sales data in one platform, businesses can make more informed decisions and optimize their sales processes. To learn more about how Improvado can enhance your enterprise's data integration and analytics capabilities, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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