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Extract file usage patterns, collaboration data, and version history from Excel. Push spreadsheet insights to Tableau or your preferred BI tool.
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Improvado automatically extracts marketing data from platforms like Google Ads, Facebook, LinkedIn, and 500+ other sources through secure API connections. The platform processes raw campaign data, metrics, and conversion information before making it available for Excel import. You can access fresh marketing data in Excel without manual CSV downloads or platform exports. This eliminates time-consuming data collection and ensures your Excel analysis reflects current campaign performance.
Improvado's Marketing Common Data Model normalizes metrics and dimensions from different advertising platforms, creating consistent field names for Excel analysis. Cost-per-click from Google Ads and Facebook appears as the same metric in your Excel worksheets, enabling direct comparison. This standardization supports Excel's pivot tables, VLOOKUP functions, and chart creation across multiple marketing channels. You can build comprehensive Excel reports that analyze cross-platform performance without worrying about data formatting inconsistencies.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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