Connect to Looker to Make Data-Driven Decisions

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What is is a powerful marketing automation platform designed for large enterprises. It helps businesses send targeted and personalized messages to customers based on their behavior and engagement. With, companies can streamline their marketing efforts, increase customer retention, and drive revenue growth by efficiently reaching their target audience. Some of the significant benefits of using include robust segmentation, automation, and real-time analytics.

What is Looker?

Looker is a modern data platform that enables enterprises to unlock the full value of their data. It provides a flexible and scalable solution for data exploration, visualization, and business intelligence. By using Looker, companies can make data-driven decisions, optimize their operations, and gain a competitive edge in the market. Key features of Looker include powerful data modeling, customizable dashboards, and seamless integration with various data sources and tools.

Connecting to Looker

There are several ways to connect to Looker, allowing you to visualize and analyze your marketing data effectively. These methods include:

  • Using Looker's built-in connector: Looker provides a native connector that allows you to easily import data from to Looker. This will enable you to create custom dashboards and reports using your data.
  • Exporting data from You can export your data in a CSV, JSON, or other formats and then import it into Looker. This manual method may require additional data manipulation and transformation before the data can be used in Looker.
  • Utilizing a third-party data integration tool: Several data integration tools and services can help you sync your data with Looker. These tools can automate the data extraction, transformation, and loading process, making it easier to keep your data up-to-date.
  • Developing a custom solution: If you have the technical resources, you can create a custom solution to connect to Looker using APIs or other methods. This option can offer the highest level of customization but may require significant development time and effort.
  • Using Improvado: As an alternative to the methods mentioned above, you can use Improvado's data extraction and loading capabilities to connect to Looker. Improvado provides a seamless and efficient way to link your marketing data sources to your desired BI and visualization tools, making it the optimal choice for many enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting to Looker with Improvado

Improvado is the best solution to connect to Looker because it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can seamlessly import your data into Looker without the need for complicated coding or manual data manipulation. Additionally, Improvado provides access to a comprehensive list of metrics and dimensions that can be automatically extracted from, allowing you to create insightful and actionable dashboards in Looker.

Improvado's platform is designed for large enterprises, offering scalability, customization, and high-quality customer support. It can process large volumes of data, centralize your marketing and sales data, and provide a single source of truth for your organization. By choosing Improvado, you can streamline your marketing data analytics and make data-driven decisions with confidence.

Summary of connection to Looker

In summary, connecting to Looker enables you to leverage the power of both platforms, providing you with a comprehensive view of your marketing data. While there are several methods to connect these platforms, using Improvado is the most efficient and effective solution. With Improvado, you can take advantage of scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralized marketing and sales data. To learn more about how Improvado can help you connect to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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