Connect Customer.io to Google Sheets for Insightful Visualizations

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What is Customer.io?

Customer.io is a powerful marketing platform designed for large enterprises, enabling them to automate targeted and personalized messages based on customer behavior. By using Customer.io, companies can enhance customer engagement, retention, and conversion rates, ultimately driving significant business growth. The platform provides a wide range of features, such as triggered emails, SMS, push notifications, and in-app messaging, making it an essential component of any robust marketing strategy.

What is Google Sheets?

Google Sheets is a popular web-based spreadsheet application that allows users to create, edit, and share spreadsheets online. It is widely used by enterprises for its seamless collaboration features, real-time updating, and versatile data manipulation capabilities. With Google Sheets, businesses can efficiently manage and analyze vast amounts of data, enabling them to make data-driven decisions and streamline their operations. Additionally, Google Sheets is easily integrated with other tools, making it a flexible and powerful solution for handling complex data workflows.

Connecting Customer.io to Google Sheets

There are several ways to connect Customer.io to Google Sheets, which can be achieved through the following methods:

  • Manual export and import: Export data from Customer.io as a CSV file and then import it into Google Sheets. This method is time-consuming and not easily scalable, especially for large data sets.
  • Using a third-party integration tool: Various tools, such as Zapier or Integromat, can be used to automate the data transfer between Customer.io and Google Sheets. However, these tools may have limitations in terms of data customization and may incur additional costs.
  • Building a custom API integration: Develop a custom solution that utilizes the Customer.io API to fetch the necessary data and push it to Google Sheets. This method requires technical expertise and can be complex to maintain and update.
  • Using Improvado's data connector: Leverage Improvado's data extraction and load capabilities to seamlessly connect Customer.io to Google Sheets. This method simplifies the process, provides customization options, and ensures a scalable and reliable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Customer.io to Google Sheets with Improvado

Connecting Customer.io to Google Sheets with Improvado is the most efficient and effective method. Improvado is an advanced marketing analytics platform built to handle large volumes of data, making it an ideal solution for large enterprises. With Improvado, businesses can automate the entire data pipeline, from extraction to visualization, without the need for extensive technical knowledge or manual intervention.

Improvado offers a user-friendly interface that allows users to easily connect Customer.io and Google Sheets. The platform provides a comprehensive list of metrics and dimensions that can be extracted from Customer.io, ensuring that businesses have access to all the data they need for informed decision-making. Additionally, Improvado's platform supports data transformation and normalization, simplifying the process of preparing data for analysis and visualization in Google Sheets.

Summary of connection Customer.io to Google Sheets

In summary, connecting Customer.io and Google Sheets is an essential step for businesses to efficiently manage and analyze their marketing data. While there are several methods to achieve this connection, using Improvado is the most reliable and scalable solution. With Improvado, enterprises can benefit from a fully automated data pipeline, customization options, high-quality customer support, and the ability to process large volumes of data. Moreover, Improvado centralizes marketing and sales data, ensuring that businesses have a comprehensive view of their performance. To learn more about connecting Customer.io to Google Sheets with Improvado, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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