Connect Criteo to Looker with Zero API Maintenance

Improvado: your copilot for all marketing data ops.

Book a call

What is Criteo?

Criteo is a leading advertising platform that enables enterprise companies to deliver personalized ads and drive better engagement with their target audience. By leveraging advanced machine learning algorithms, Criteo helps businesses optimize their marketing campaigns, improve their ROI, and enhance their web presence. With its extensive data analysis capabilities, Criteo empowers organizations to make data-driven decisions and stay ahead of the competition.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization tool that allows enterprise companies to analyze, explore, and share real-time data insights. With its powerful data modeling capabilities, Looker helps organizations create custom dashboards and reports that drive better decision-making. By using Looker, companies can transform raw data into actionable insights, enabling them to optimize their operations, improve performance, and achieve their strategic objectives.

Connecting Criteo to Looker

To connect Criteo to Looker, follow these steps:

  • Create an API key in your Criteo account to enable secure data access.
  • Identify the metrics and dimensions you want to include in your Criteo Looker dashboard.
  • Develop custom scripts or use a data connector for Looker Criteo to extract data from Criteo and load it into Looker.
  • Configure Looker to connect to Criteo by providing the API key and other required details.
  • Build your Criteo data model in Looker by defining the data relationships and necessary transformations.
  • Create custom dashboards and reports in Looker to visualize your Criteo data and perform in-depth analysis.
  • Regularly sync Looker with Criteo to ensure your data remains up-to-date and accurate.
  • Alternatively, use a solution like Improvado to streamline the process and eliminate the need for complex scripting or manual data manipulation.

Using Improvado to connect Criteo to Looker offers several benefits, such as automating the data extraction and load process, providing a wide range of metrics and dimensions that can be automatically extracted, and ensuring data accuracy and consistency.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Criteo to Looker with Improvado

Improvado is the best solution to connect Criteo to Looker for several reasons. First, it offers a seamless data integration experience, allowing you to easily extract data from Criteo and load it into Looker without any complex scripting or manual data handling. With Improvado, you can access a comprehensive list of metrics and dimensions from Criteo and other marketing data sources, simplifying the data modeling process. Additionally, Improvado provides high-quality customer support to help you resolve any issues and ensure successful data integration.

Improvado's platform is built to scale, making it ideal for large enterprises with extensive data requirements. Its customization capabilities allow you to tailor the solution to your unique business needs and ensure that your data is presented in the most relevant and actionable manner. Furthermore, Improvado can process large volumes of data, ensuring that your Criteo Looker dashboard remains up-to-date and accurate. Finally, Improvado centralizes your marketing and sales data, allowing you to gain a comprehensive view of your business performance and make better-informed decisions.

Summary of connection Criteo to Looker

In summary, connecting Criteo to Looker with Improvado enables you to streamline your data integration process, access a wide range of metrics and dimensions, and enjoy a scalable, customizable solution that can handle large volumes of data. By leveraging Improvado's high-quality customer support and centralized data management capabilities, you can unlock valuable insights and drive better business decisions. To learn more about how Improvado can help you connect Criteo to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with

Do more with

No items found.
Take your marketing reporting to new heights