Connect Commercetools to Power BI for Unbiased Marketing Insights

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What is Commercetools?

Commercetools is a modern, cloud-based e-commerce platform designed to help large enterprises create custom online stores and manage their product catalog, orders, and customer data. Companies benefit from Commercetools' flexible architecture, scalability, and extensive APIs, enabling them to quickly adapt to market trends and expand their businesses with ease.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool developed by Microsoft. It enables enterprise companies to analyze and visualize data from various sources, making it easy to uncover insights and make data-driven decisions. Power BI offers a user-friendly interface, interactive visuals, and seamless integration with other Microsoft products, making it a popular choice for businesses looking to streamline their data analysis processes.

Connecting Commercetools to Power BI

There are several ways to connect Commercetools to Power BI, including the following:

  • Using a pre-built Commercetools Power BI connector that connects directly to the Commercetools API and fetches the required data for analysis.
  • Manually exporting Commercetools data to a CSV or Excel file and then importing it into Power BI for further analysis.
  • Developing a custom data connector for Power BI using the Power Query M language, allowing you to specify the exact data you want to extract from Commercetools and load into Power BI.
  • Utilizing a third-party data integration platform like Improvado, which automates the entire process of data extraction and transformation, making it easy to load data from Commercetools to Power BI in a standardized format.

Using Improvado instead of other methods provides additional benefits such as increased efficiency, scalability, and customization options.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Commercetools to Power BI with Improvado

Improvado is the ideal solution for connecting Commercetools to Power BI, as it simplifies the entire data integration process. With Improvado, you can automatically extract all the required metrics and dimensions from Commercetools, without any manual intervention. You can find a comprehensive list of the available data points in the Improvado documentation.

Improvado also provides advanced data transformation features, allowing you to clean, normalize, and aggregate the data before loading it into Power BI. This ensures that your data is ready for analysis and visualization the moment it reaches Power BI. Furthermore, Improvado's scalable architecture is designed to handle large volumes of data, making it the perfect choice for enterprise-level companies.

Summary of connection Commercetools to Power BI

In summary, connecting Commercetools and Power BI using Improvado offers numerous benefits. With Improvado, you can automate data extraction, transformation, and loading, ensuring a seamless data integration process. The solution is scalable and customizable, allowing you to handle large volumes of data with ease. Moreover, Improvado's high-quality customer support ensures that you always have assistance when needed. By centralizing your marketing and sales data, you can derive valuable insights and make data-driven decisions. To learn more about how Improvado can help you connect Commercetools to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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