Connect Commercetools to Metabase to Eliminate Human Error

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What is Commercetools?

Commercetools is a powerful, cloud-based headless commerce platform designed for large enterprises to create seamless and highly customizable omnichannel experiences. It offers a flexible API-driven approach, enabling businesses to build tailored eCommerce solutions that can be easily integrated with various systems and channels. With Commercetools, enterprises benefit from faster time-to-market, improved scalability, and a greater degree of customization to meet their unique business needs.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization platform that caters to the needs of large enterprises. It allows users to explore, analyze, and visualize data in an easy-to-understand format, without requiring them to have in-depth knowledge of SQL queries. Metabase simplifies reporting and dashboard creation, enabling better decision-making across various departments. Its user-friendly interface, customizable visualizations, and secure data management make it an ideal choice for enterprises looking to gain valuable insights from their data.

Connecting Commercetools to Metabase

Connecting Commercetools to Metabase involves several steps:

  • Extract data from Commercetools: The first step is to extract the required data from Commercetools using its robust APIs. Determine the right endpoints and data fields to ensure that all relevant information is captured.
  • Transform and normalize the data: After extracting the data, it is essential to transform and normalize it to ensure compatibility with Metabase. This may involve data cleaning, consolidation, and formatting to meet the requirements of the BI tool.
  • Load data into a database: Once the data is ready, it needs to be loaded into a database supported by Metabase, such as PostgreSQL, MySQL, or Amazon Redshift. Ensure that the database is properly configured and optimized to handle the imported data.
  • Connect Metabase to the database: Configure the connection settings within Metabase to connect it to the chosen database. This step involves providing the necessary credentials, database name, and other relevant details.
  • Create dashboards and visualizations: With the data now available in Metabase, you can start creating custom dashboards and visualizations to analyze and gain insights from your Commercetools data.
  • Alternatively, use Improvado for a more streamlined and efficient approach to extracting and loading data from Commercetools to Metabase, without the need for manual intervention.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Commercetools to Metabase with Improvado

Improvado is the best solution to connect Commercetools to Metabase, as it automates the entire data pipeline process, from extraction to visualization. By leveraging Improvado's pre-built data connectors, you can effortlessly extract, transform, and load data from Commercetools into Metabase, eliminating the need for manual data handling and complex coding.

Improvado's platform is built for scalability and customization, making it ideal for large enterprises that require a robust and flexible solution to handle their marketing data. With Improvado, you can process large volumes of data, centralize marketing and sales information, and create customized dashboards and visualizations that provide actionable insights for your business. Additionally, Improvado's exceptional customer support ensures that you receive all the necessary assistance throughout the integration process.

Summary of connection Commercetools to Metabase

In summary, connecting Commercetools and Metabase can be a complex process involving multiple steps, such as data extraction, transformation, and loading. However, by leveraging the power of Improvado, you can significantly streamline the process and enjoy numerous benefits. These include scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralization of your marketing and sales data. To learn more about how Improvado can help you integrate Commercetools with Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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